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Manager, iTero Marketing, South East Asia

Align Technology
Align Technology (Bangkok, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
Align Technology
We are dedicated to transforming lives by improving the journey to a healthy, beautiful smile. Discover your straight path to a bright future at Align Technology. As a part of our smart, diverse and fast-moving global team, you'll make an impact on the market leader that's moving an industry forward. Want to find out what's next for us—and for you? Follow us on LinkedIn for business updates and check out our current opportunities at www.aligntech.com/careers. 25 years ago, we pioneered the market for clear aligners. Since then, we have continuously innovated with new products and technologies that revolutionize treatments for doctors and their patients. Today, doctors and labs in over 100 markets use the Invisalign system, iTero intraoral scanners and exocad software to improve smiles for patients – from simple tooth alignment to complex corrections, kids to adults, orthodontics to multi-disciplinary restorative treatment.

Detail posisi

Based in Singapore, The iTero Marketing Manager will plan, coordinate and execute the downstream marketing plans for South East Asia. The incumbent will be responsible for the strategic planning, development, implementation and budget management of all professional marketing activities.

Kewajiban

In this role, you will…
• Collaborate with local leadership, Invisalign counterparts to drive alignment of iTero initiatives.
• Lead development of strategic annual and long-term plans for iTero.
• Plan and execution of internal and external communication for new marketing and product initiatives.
• Ensure our key stakeholders are equipped with the relevant tools to ensure the smooth roll out of marketing initiatives across the entire product mix.
• Contribute to the inception of new initiatives, through to launch and post-launch monitoring, tracking and analyzing business results.
• Ensure the “voice of the customer” is sufficiently captured and integrated in all product solutions delivered to the marketplace.
• Develop our KOL and thought-leadership programs.
• Mentor and lead development of Marketing Assistants who report into this role.

Professional Communication
• Work with the global and regional teams to localize collateral for South East Asia.
• Partner with regional & local teams to manage local launch plans, working closely with legal and regulatory teams.
• Develop customer communication plans for new product initiatives, software commercialization, and promotions.
• Management of all customer communication including traditional trade press advertising & digital advertising including EDMs.
• Maximise PR assets, case studies, and white papers, working closely with local teams to leverage available content.
• Develop relevant sales collateral and material.

Event Management
• Partner with local marketing teams in the development and execution of internal and external event launch plans, including logistics, creative & event initiatives.

Kualifikasi

The candidate would have demonstrated a strong business acumen, managing stakeholders, ability to influence, strategize and prioritize and exercise impact on the business results in a fast-paced environment working with a cross functional team of professionals. Hands on, individual contributor role all the way from planning to execution.