Brand Manager

Akzo Nobel Paints (Thailand) Ltd (Pak Kret)

Nonthaburi, Thailand

AkzoNobel supply the sustainable and innovative paints and coatings that our customers, communities – and the environment – are increasingly relying on. That’s why everything we do starts with People. Planet. Paint. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We’re active in more than 150 countries and have set our sights on becoming the global industry leader. It’s what you’d expect from a pioneering paints company that’s committed to science-based targets and is taking genuine action to address globally relevant challenges and protect future generations.

Detail posisi

The purpose of this job is to manage the Country portfolio of Premium Interior paint products, including topcoats, primer/sealer and other essential system components, so that the category maintains a competitive and healthy equity, and grows profitably. This includes driving the implementation of Country marketing plan, communications and innovation roadmap for the portfolio.

Kewajiban

• Build and implement integrated marketing strategies for portfolio/brand annually and by brand campaign in alignment with marketing objective and contribution to business growth.
• Propose and directly responsible for brand’s health, in-market performance, including volume growth, market share and profitability.
• Manage all aspect of brand and trade marketing to build brand awareness, growth purchase intent and lead to sales.
• Analyze brand performance, market situation with macroeconomic impact and competitor’s movement about the brand to identify emerging segments, unmet customer needs and business issues to recommend proper action plans.
• Cost control to ensure all activities is within marketing budget and optimize ROI.
• Work closely with support functions to ensure smooth execution and delivery business objectives.
• Work closely with Regional to develop new product that relevant with customer needs, including product concept, packaging adaptation and pricing strategy.
• Work closely with relevant function such as Regional MKT, RD&I, QA, Customer Service, Integrated Supply Chain to bring new product to live and successful.
• Monitor quality of current portfolio and conduct actions to fix if issues happen.

Kualifikasi

• Education: Bachelor’s degree and above in Marketing or Business Administration.
• At least 03-year experience working in same position in multi-national company. Has knowledge of B2B marketing is an advantage.
• Strong experience in Brand & Product management.
• Strategic thinking.
• Strong analytical skills.