Ads Optimizer
Detail posisi
Kewajiban
• Set up and manage campaigns on biddable platforms (Google Ads, Facebook Ads, TikTok Ads, etc.).
• Ensure campaigns meet daily and overall budget targets while achieving KPIs.
• Utilize advanced bidding strategies to maximize ad performance.
• Optimize campaigns by adjusting targeting, creatives, bidding strategies, and budgets.
• Analyze performance metrics to provide insights and recommendations.
• Regularly create detailed reports with actionable insights for internal teams and clients.
• Conduct experiments, including split testing and creative rotation, to improve ad performance.
• Stay informed on platform updates, industry trends, and competitor activities.
• Advise clients and internal teams on new biddable opportunities.
Kualifikasi
• Bachelor’s degree in marketing, Business Administration, or related fields.
• 2-4 years of hands-on experience with biddable media platforms.
• Proficiency in using campaign management tools (e.g., Google Ads Manager, Facebook Business Manager).
• Strong knowledge of attribution models, bidding strategies, and campaign optimizations.
• Data-driven mindset with excellent problem-solving skills.
• Certification in Google Ads, Facebook Blueprint, or similar platforms is a plus.
• Quickly adapting to changes in platform algorithms and market dynamics.