Product Manager - Pharma
Detail posisi
The Product Manager - Pharma is responsible for achieving sales, margin, and market share goals for assigned products, developing marketing strategies, and ensuring effective communication and training within the sales force.
Kewajiban
• Achieve sales, margin and market share annual goals for the assigned products.
• Align with customer insight driven business for developing behavioral segmentation and improving marketing strategy and sales approach in order to grow market-share for assigned products.
• Prepare and develop marketing objectives, advertising and promotion and ensure their execution.
• Build communication contents or messages and roll-out through Multi-Channel Engagement (MCE) platform, in alignment with the strategy of assigned products, therapeutic area and the company.
• Create educational contents about disease related topics and promoting the contents, generate traffic on digital platform.
• Evaluate the practicality and potential of new products and market development.
• Analyzes and defines customers and market requirements and trends.
• Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.
• Develop annual sales volume and profit forecasts, pricing and expense budgets.
• Participate in planning sales promotion and advertising in support of existing products and determine market strategies and sales tactics to achieve product objectives.
• Develop methods of field-testing promotional programs to determine customer acceptance, evaluate effectiveness of promotion efforts and keep informed on needs of the sales force.
• Develops and maintains the contact with customers, Sales force and channels for understanding their needs.
• Provide direction to educate and develop Product Specialist.
• Review complaints and suggestions relating to assigned products.
• Analyze and report market intelligence in a correct and timely manner.
Kualifikasi
• Degree in Science/Pharmacy/Medical related field or Appropriate tertiary qualification.
• Strong sales track record.
• Sound understanding or qualifications in marketing related principles.
• Good knowledge of computer based programs including spreadsheets and graphics.
• Comprehensive industry knowledge.
• Associates Degree (± 13 years)
• Minimum 4 years