Channel Manager-Modern Trade & E-Commerce

AB Food & Beverages (Thailand) Ltd. (Bangkok Metropolitan Area)

Bangkok, Thailand

AB Food & Beverages (Thailand) Ltd. is a subsidiary of Associated British Foods Plc(ABF), a global food, ingredients and retail group with headquarters in the United Kingdom. Our pride is to provide “Daily Goodness for Brighter Life,” and we are known around the world for our famous “Ovaltine” brand of delicious malt beverages and the world’s finest “Twinings” brand teas. AB Food and Beverages (Thailand), with its head office in Bangkok, markets thetwo heritage brands of Ovaltine and Twinings throughout Southeast Asia. Our factory in Samutprakarn, Thailand is the world’s largest Ovaltine manufacturer.

Detail posisi

To be a channel specialist in Modern Trade and E-Commerce with rigid channel and category strategy and action plans.

Kewajiban

• Develop and implement channel strategy and channel activity plans by account regarding to 4Ps based on category, channel and shopper behavior to achieve business objectives.
• Analyze category, channel and competitors’ performance by using both internal and external data (e.g. Nielsen, EGG and C-Smart) to answer business objectives.
• Execute channel activity plan (e.g. special theme, marketing campaign) and develop perfect store guideline based on given budget and ensure investment effectiveness to achieve sales target and business objectives.
• Design and develop in-store & online activation including premium, POSM materials to support special theme, marketing campaign and NPD launch.
• Conduct promotion evaluation to provide promotion guideline for MT channel and track promotion compliance with sales team.
• Manage and track trade investment for premium, POSM materials and promotion.
• Implement new product launch plan, trade story, deployment plan to ensure impactful launch in-store, as well as support post-launch evaluation.
• Collaborate closely with marketing, sale and cross-functional teams to ensure on flawless execution.
• Lead category and business review/ joint business plan and create category growth strategy and action plans with key customers.

Kualifikasi

• A master’s degree in a business-related area is preferred.
• A minimum of 3 years of experience in the FMCG industry, specifically in sales and trade marketing.
• Proven track record in roles related to trade marketing functions.
• Exceptional analytical and strategic thinking abilities.
• Capacity to work within tight deadlines and manage multiple projects simultaneously.
• Effective interpersonal skills; able to communicate and collaborate with departments such as sales, marketing, finance, and procurement.
• Proficiency in English communication, both in speaking and writing, is a mandatory requirement.