Apa yang Manajer Pemasaran Digital (Digital Marketing Manager) kerjakan?

The Digital Marketing Manager at Master is responsible for developing and implementing digital marketing strategies to drive brand awareness and customer engagement. They will oversee all digital marketing campaigns, including SEO, SEM, social media, and email marketing, while analyzing data to optimize performance. This position reports to the Director of Marketing and collaborates with cross-functional teams to ensure alignment with overall marketing objectives.

Misi utama dari Manajer Pemasaran Digital (Digital Marketing Manager)

• Develop and implement digital marketing strategies to drive brand awareness and customer acquisition.
• Manage and optimize digital advertising campaigns across various platforms, including search engines, social media, and display networks.
• Analyze and report on key performance metrics, such as website traffic, conversion rates, and customer engagement, to identify areas for improvement and make data-driven decisions.
• Collaborate with cross-functional teams, including creative, content, and development, to ensure cohesive and effective digital marketing campaigns.
• Stay up-to-date with industry trends and best practices in digital marketing, and recommend innovative strategies to enhance the company's online presence.
• Conduct market research and competitor analysis to identify opportunities and threats, and adjust marketing strategies accordingly.
• Manage and maintain the company's website, ensuring it is user-friendly, optimized for search engines, and regularly updated with relevant content.
• Develop and execute email marketing campaigns, including creating engaging content, segmenting target audiences, and analyzing campaign performance.
• Monitor and respond to customer feedback and inquiries