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Food Solutions CMI Senior Assistant Manager (5-Month Contract)

Unilever (Thailand) (Bangkok)
Bangkok, Thailand 🇹🇭
Unilever Thai Group of Companies is a fast-moving consumer goods company with a strong presence in Thailand for more than 80 years. Unilever offers Thai consumers a wide range of leading brands in four categories; Home Care, Personal Care, Foods and Ice cream products. Our Thai portfolio includes major brand icons such as: Comfort, Lux, Vaseline, Citra, Sunsilk, Clear, Pond’s, Dove, Axe, Rexona, Close Up, Breeze, Omo, Sunlight, Knorr, Wall’s, Magnum, Cornetto, Lipton and luxury division Unilever Network. Unilever Thailand employs around 4,000 people and generated annual sales of Baht 40,000 million in 2014.

About this position

At Unilever Food Solutions, the CMI Senior Assistant Manager will play an instrumental role in ensuring that the voice of the operators impacts business decisions. The main purpose of the role is to lead the insights and customer centricity program for UFS Marketing & CD at the SEASA level, driving business results through effective use of information.

Responsibilities

• Serve as the trusted data and research methodology consultant to different functions across the organization.
• Partner the Marketing Leadership Team and the UFS Leadership Team in SEASA, focusing on REGIONAL SEASA and Thailand, Vietnam and Malaysia.
• Play a key role in driving cross categories insights, portfolio opportunities via using multiple sources of data.
• Blend consumer & market data and other performance metrics (e.g. financial) to look at business performance holistically.
• Drive Category/portfolio Development & Customer Centric Innovation. Lead category portfolio strategic analysis: provide insight and identify business opportunities from market understanding & analysis.
• End to End management of research processes, including:
• Analyze and diagnose the business to identify critical questions and knowledge gaps to develop a full CMI learning plan, recommending the optimal research methods and plans to close the knowledge gaps.
• Lead research projects and partner effectively with research agencies.
• Lead research debrief and discussions with key stakeholders, and effectively influence business decision makings.
• Able to transform findings into powerful and actionable recommendations (CMI POV).
• Integrate and consolidate multiple sets of quantitative and qualitative learning to create more impactful insight solutions.
• Design and facilitate insight and strategy co-creation workshops with internal business partners and external consumers/operators to secure the IMPACT OF the insights. CMI work does not end with presenting the results, but when securing action from the teams.
• Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose.

Requirements

• At least 5 years work of experience in market research, CMI or marketing.
• Experience in FMCG business; Experience in Food & Beverage related categories are preferred.
• Passion for uncovering human truth.
• Proactively initiate and lead.
• Strategic thinking and effective influencing.
• Integrative thinking, strong analytical skills.
• Strong communication skills, charismatic presenter.
• Solid business writing skills.