CMI Manager - Group Manager
Elabram Recruitment
Thailand | Bangkok
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Elabram Recruitment
Thailand | Bangkok
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Thailand Dream Jobs by Huneety
Thailand | Bangkok
Last updated 8 months ago
Thailand Dream Jobs by Huneety
Thailand | Bangkok
Last updated 10 months ago
Nissan Motor Corporation
Thailand | Samut Prakan
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Kerry Express (Thailand) Public Company Limited
Thailand | Bangkok
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Harmless Harvest (Thailand) Ltd
Thailand | Bangkok
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MK Restaurant Group
Thailand | Samut Prakan
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Decathlon
Thailand | Samut Prakan
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MR D.I.Y. (Thailand)
Thailand | Samut Prakan
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Daily Food Co. Ltd
Thailand | Bangkok
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● Combine Internal and External data into a single view of the business and monitor the business KPIs on
monthly basis Provide consumer, channel and category insights to support marketing and commercial
team in strategic plans
● Monitor and track brand performance and evaluation of marketing mix
● Lead consumer research both quantitative and qualitative to answer all business questions and support NPD launch in the market
● Liaise with Shopper Insights team to identify the opportunities/gaps to improve the effectiveness of business Manage several research agencies within approved budget
● Communicate and embed learnings to increase the impact of insights into action by making them relevant to the Marketing strategy
● Share cumulative knowledge by connecting the dots between consumers and shoppers
● Work cross functionally with Marketing, Commercial, Finance and IT team in data analysis and develop mutual reports
● MBA is desirable with preferred focus on Strategy, Marketing and Business Management
● Minimum 10 years of experience in Consumer Insights, Market Research function. Direct experience in FMCG companies is preferred.
● High level of motivation, ambition, drive for excellence
● Rockstar in Nielsen and Excel. SPSS is not necessary but an advantage. Knowledge of KANTAR is preferable
● Sharp, structured, creative problem solving and communication skills