CMI Manager - Group Manager
Elabram Recruitment
Thailand | Bangkok
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Elabram Recruitment
Thailand | Bangkok
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Thailand Dream Jobs by Huneety
Thailand | Bangkok
Last updated 7 months ago
Thailand Dream Jobs by Huneety
Thailand | Bangkok
Last updated 9 months ago
Sellsuki Co., Ltd.
Thailand | Bangkok
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All Now Logistic Company Limited
Thailand | Bangkok
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Thai Hospital Products Co., Ltd.
Thailand | Bangkok
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LF Logistics (Thailand) Limited (A Maersk Company)
Thailand | Samut Prakan
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Thai Hachiban Co., Ltd.
Thailand | Pathumthani
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Heritage Snacks & Foods Co., Ltd.
Thailand | Samut Sakhon
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FPT Food Process Technology Co., Ltd.
Thailand | Samut Prakan
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The Consumer Insights Manager will turn market data into practical strategy to drive business growth through growing the strategic core brands and portfolio expansion. The successful candidate must hold a
โ Combine Internal and External data into a single view of the business and monitor the business KPIs on
monthly basis Provide consumer, channel and category insights to support marketing and commercial
team in strategic plans
โ Monitor and track brand performance and evaluation of marketing mix
โ Lead consumer research both quantitative and qualitative to answer all business questions and support NPD launch in the market
โ Liaise with Shopper Insights team to identify the opportunities/gaps to improve the effectiveness of business Manage several research agencies within approved budget
โ Communicate and embed learnings to increase the impact of insights into action by making them relevant to the Marketing strategy
โ Share cumulative knowledge by connecting the dots between consumers and shoppers
โ Work cross functionally with Marketing, Commercial, Finance and IT team in data analysis and develop mutual reports
โ MBA is desirable with preferred focus on Strategy, Marketing and Business Management
โ Minimum 10 years of experience in Consumer Insights, Market Research function. Direct experience in FMCG companies is preferred.
โ High level of motivation, ambition, drive for excellence
โ Rockstar in Nielsen and Excel. SPSS is not necessary but an advantage. Knowledge of KANTAR is preferable
โ Sharp, structured, creative problem solving and communication skills