ผู้อำนวยการฝ่ายสร้างสรรค์ (Creative Director)
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ผู้อำนวยการฝ่ายสร้างสรรค์ (Creative Director)
About this position
Responsibilities
• Develop and implement creative strategies and concepts to enhance the company's brand image and market presence.
• Lead and manage a team of creative professionals, including designers, copywriters, and art directors, to ensure the timely delivery of high-quality creative projects.
• Collaborate with cross-functional teams, such as marketing, sales, and product development, to align creative initiatives with overall business objectives.
• Conduct market research and stay updated on industry trends to identify new opportunities for creative innovation and differentiation.
• Oversee the development and execution of creative campaigns across various channels, including print, digital, social media, and events.
• Review and provide feedback on creative materials, ensuring they meet brand guidelines and resonate with the target audience.
• Manage the creative budget, including resource allocation and cost control, to optimize the return on investment.
• Foster a collaborative and inspiring work environment, nurturing the growth and development of team members.
• Present creative concepts and strategies to internal stakeholders and clients, effectively communicating the rationale behind the proposed
Requirements
• Bachelor's degree in a relevant field such as graphic design, advertising, or marketing.
• Proven experience as a Creative Director or in a similar role, preferably in the advertising or creative industry.
• Strong leadership skills and the ability to manage and inspire a team of creative professionals.
• Excellent knowledge of design principles, typography, color theory, and visual communication.
• Proficiency in industry-standard software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with digital marketing platforms.
