Product Marketing Specialist
SuperApp
Indonesia | East Java
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Last updated 2 weeks ago
SuperApp
Indonesia | East Java
Be among first to apply
Last updated 2 weeks ago
SuperApp
Indonesia | East Java
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Last updated 2 weeks ago
PT. Platinum Ceramics Industry
Indonesia | East Java
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Last updated 4 weeks ago
PT BINTANG INDONESIA GEMPITA
Indonesia | East Java
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Last updated 1 month ago
PT. Graha Multi Bintang (Olympic Group)
Indonesia | East Java
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Last updated 1 month ago
Smart Telecom
Indonesia | East Java
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Last updated 1 month ago
The Product Marketing Specialist at SuperApp will be responsible for developing and executing marketing strategies to enhance product awareness, adoption, and retention, while working in a collaborative and innovative environment.
• Develop and execute product marketing strategies to drive awareness, adoption, and retention of company products and services.
• Plan and execute multi-channel marketing campaigns including email, social media, content marketing, and events to generate leads and support product launches.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
• Creating and managing the marketing budget for both ATL and BTL activities.
• Work closely with the legal team to ensure all product marketing materials and activities comply with legal standards and regulations.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing roles.
• Strong understanding of product marketing principles, including positioning, messaging, and go-to-market strategies.
• Experience working cross-functionally with product management, sales, and other teams to drive product success.
• Leadership experience with the ability to mentor and develop junior members of the product marketing team.