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AVP – Corporate Brand Activation & Creative
About this position
Responsibilities
Brand Campaign Strategy & Development
• Develop strategic brand activation plans align with corporate objectives and brand positioning.
• Collaborate closely with the Head of Corporate brand management to translate business goals into impactful brand campaigns.
• Leads brainstorming session and creative workshops to generate innovative ideas.
Brand Activation and Implementation
• Implement brand activation initiatives across various channels including traditional media, digital platforms, social media and experiential marketing events.
• Collaborate with cross functional teams to integrate corporate brand messaging into all customers touchpoints and marketing communications.
• Monitor campaign performances and conduct post campaign analysis to evaluate effectiveness and identity areas for improvement.
Creative Campaign Execution
• Oversee execution the end to end of corporate campaign, ensuring high quality output.
• Work closely with internal creative teams and external agencies to develop compelling campaign materials including digital assets, print material, and experiential marketing.
• Ensure all creative material adhere to brand guidelines and effectively communicate key messages to target audiences.
Budget Campaign Management
• Develop and manage budget for brand activation initiatives, ensuring optimal allocation of resources and compliance to financial target.
• Monitor campaign expenses and provide regular budget update to senior management
Requirements
Qualification:
• Bachelor's degree in Communications, Public Relations, Marketing or related field. Master's degree preferred.
• Creative thinker with a keen eye for design and brand aesthetics.
• Proficiency in Microsoft Office Suite and experience with brand management software/tools.
Related Experience:
• Proven experience (5 years) in brand strategy development and management, preferably in a corporate environment.
• Strong understanding of branding principles, market research, and consumer behavior.
Skills:
• Excellent analytical skills with the ability to interpret data, draw insights, and make strategic recommendations.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate cross-functionally.
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, deadline-driven environment.
• Excellent written and verbal communication skills.
• Ability to work effectively under pressure in a fast-paced environment, with strong project management and organizational skills.
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