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Global Marketing Manager- BlueBand
About this position
Responsibilities
• Develop and support comprehensive marketing plans to drive brand strategy, ensuring brand consistency and compliance across all channels.
• Implement channel-specific plans to support sales growth and collaborate with cross-functional teams to deliver innovations on time.
• Conduct regular data evaluations to identify market opportunities, convert insights into actionable plans, and monitor the innovation pipeline.
• Support budget management by optimizing spending, evaluating campaign effectiveness, and driving SKU profitability.
• Monitor digital marketing trends, e-commerce performance, and social media engagement.
• Share learnings with local markets to ensure high-quality execution of marketing materials and develop toolkits to enhance market strategies.
• Build and manage relationships with key stakeholders, including global creative and media agencies.
• Support the regional marketing team in crafting educational sessions and ensure progress towards ESG targets, including the social mission of reaching 100 million children with the breakfast message by 2030.
Requirements
• High Bias for Action! Mount Everest high.
• Entrepreneurial mind-set.
• 10+ marketing experience in multinational environment.
• Degree with a second class upper + MBA or Professional qualification like (CIMA/CIM etc).
• Proven ability to lead a multi-cultural, multi-country projects team across different time zones. Previous international experience is an advantage.
• Proven track-record of managing a total marketing budget. Every cent saved, is a cent earned.
• Strong business acumen and organisational awareness.
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