Senior Brand Manager
Fonterra (Indonesia)
Indonesia | DKI Jakarta
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Last updated 2 hours ago
Fonterra (Indonesia)
Indonesia | DKI Jakarta
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Last updated 2 hours ago
ISMAYA Group
Indonesia | DKI Jakarta
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Last updated 1 day ago
ASTRO
Indonesia | DKI Jakarta
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Last updated 1 month ago
• Develop and gain approval of annual brand budgets and marketing plans (sales volume, revenue, advertising and promotions, profits) for the category.
• Implement marketing plans (advertising and promotional activities) within budget and on time, coordinating resources to achieve agreed objectives.
• Identify and develop product and packaging improvements to ensure continued competitive advantage for the brand.
• Manage the development and production of advertising and promotional sales support materials.
• Monitor and report progress against plans undertaking appropriate cost-benefit analysis of activities; undertake regular market and competitors’ analysis.
• Determine sales and demand in line with the SOP process.
• In conjunction with the operation team set inventory levels for the different families of products.
• Attend new production development meetings.
• Utilise research to help analyze and identify business opportunities.
• To be involved in Product Management Review (PMR) IBP and weekly ITP discussion and responsible for Brand Management, Strategy, and execution.
• To give input about Product management assumptions, KPIs, and product status updates for the PMR team.
• Bachelor's degree in marketing or related commercially focused discipline.
• Minimum of 3-5 years of relevant working experience in Consumer Marketing/dairy or FMCG.
• Sound analytical and commercial awareness skills, experience in managing above and below-the-line brand marketing activities.
• Excellent communication skills in both Bahasa Indonesia and English.