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Direktur Kreatif (Creative Director)
About this position
Responsibilities
• Develop and implement creative strategies and concepts to enhance the company's brand image and achieve business objectives.
• Lead and manage a team of creative professionals, including graphic designers, copywriters, and art directors, to ensure the delivery of high-quality creative work.
• Collaborate with cross-functional teams, such as marketing, sales, and product development, to understand their needs and develop creative solutions that align with their goals.
• Oversee the creation and execution of all marketing and advertising materials, including print and digital campaigns, social media content, website design, and promotional materials.
• Stay updated on industry trends and best practices in design, advertising, and marketing to continuously improve the company's creative output.
• Conduct market research and competitor analysis to identify opportunities for innovation and differentiation in the company's creative strategies.
• Present creative concepts and strategies to clients and stakeholders, and effectively communicate the rationale behind the proposed ideas.
• Manage the creative budget and ensure efficient allocation of resources to maximize the impact of creative initiatives.
Requirements
• Bachelor's degree in a relevant field such as graphic design, advertising, or marketing.
• Proven experience as a Creative Director or in a similar role, preferably in the advertising or creative industry.
• Strong leadership skills and the ability to manage and inspire a team of creative professionals.
• Excellent knowledge of design principles, trends, and techniques, with a keen eye for aesthetics and attention to detail.
• Proficiency in industry-standard software and tools, such as Adobe Creative Suite, to effectively execute creative projects.
Skills
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