Trade Marketing Manager -OTC

Zuellig Pharma (Thailand) (Khlong Toei)

Bangkok, Thailand

Zuellig Pharma is one of the largest healthcare services groups in Asia and our purpose is to make healthcare more accessible. We provide world-class distribution, digital and commercial services to support the growing healthcare needs in this region. The company was started a hundred years ago and has grown to become an over US$15 billion business covering 13 markets with over 13,000 employees. Our people serve over 350,000 medical facilities and work with over 500 clients, including the top 20 pharmaceutical companies in the world.

About this position

The Trade Marketing Manager - OTC is responsible for overseeing trade marketing activities in the OTC and modern trade market, ensuring alignment with overall marketing communication strategies.

Responsibilities

• Responsible for trade marketing activities in OTC and modern trade market in line with overall marketing communication strategies.
• Collaborate with Business Unit Director or VP to generate ideas, plans, budget, production, and implementation of all in-store activities, including point of sales, such as materials and promotions which align with marketing and distribution strategies.
• Manage the point of sales, including budget, logistics, distribution, or assortment, by working out the most efficient solutions.
• Collaborate with Product Manager and/or Marketing team to build sales promotions and product communication.
• Collaborate with Sales team to turn knowledge to effective tools to present the brands, products, and marketing initiative to customers.
• Collaborate with marketing intelligent both inside & outsources to read and report results of activities and provide recommendations and forecasts.
• Collaborate with event organizer or advertising agency to execute marketing plan/action plan for below the line (BTL) activities in OTC and modern trade market. Control and monitoring all agency and organizers performance is also required.
• Support Sales team to execute activities to achieve their sales and budget objectives, while ensuring the desired product benefits and brand values are properly communicated.
• Ensure that feedbacks are taken into account by regularly visit sales team, customers and stores.
• Manage the Merchandisers and product Consultants coverage and implementation plan and monitor their performance.
• Monitor customer satisfaction measurement e.g., net promoter score and other success measures.
• Other tasks assigned.

Requirements

• Bachelor’s degree in any fields.
• MBA or experience in pharmaceutical products or FMCG will be an advantage.
• Has experience in Trade Marketing job is preferable.
• Is energetic, organized, hands-on, business-driven, and not easily be put down by challenges.
• Strong communication skill.
• Good command in English.