SEO specialist

WPP (THAILAND) LTD. - GROUPM (Bangkok)

Bangkok

Bangkok, Thailand

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

About this position

GroupM's new technology platform unit, [m]PLATFORM, is currently looking for a SEO Specialist to join us. You will be responsible for the creation of SEO proposal and statement of work and expected to have a broad understanding of all aspect that effect SEO strategy and performance.

Responsibilities

• Ensure high level of service are delivered from all SEO projects team member working on.
• Ensuring all projects are delivered to a professional standard and in line with the agreed timings.
• Supporting the development of the optimal owned media strategy and owned media activation for clients based on their budgets, target audience and KPIs.
• Ensure owned media planning approach consider multiple platforms like web, social, apps and marketplaces.
• Providing analysis, audit and plan using a combination of resources include search, social, content, audience auditing tool.
• Providing on-page and off-page (content marketing) strategy and coordination with team to deliver best-in-class SEO projects.
• Provide project planning timeframe and response to client briefs.
• Regular monitor content on the client’s site and as well as

Requirements

• Broad understanding of all aspects that affect SEO strategy and performance; Technical SEO, Onpage & Offpage SEO, search intent and consumer insights, website UX, content strategy, content marketing, content creation and content development process as well as conversion rate optimization.
• Ability to take ownership of existing projects and clients.
• Ability to develop relationships with key stakeholders within assigned Agency.
• Ability to train and further develop existing team members on advanced SEO strategy development.