Performance Marketing Specialist/ Manager

WPP (THAILAND) LTD. - GROUPM (Khlong Toei)

Khlong Toei

Bangkok, Thailand

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

About this position

GroupM is the world’s largest media investment company and part of WPP, responsible for one in every three ads globally. They are seeking a Performance Marketing Specialist/Manager to manage biddable media platforms for various clients in Thailand, ensuring end-to-end campaign management and implementation.

Responsibilities

• Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
• Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
• Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
• Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

Requirements

• Relevant experience of 4 -5 years in social and search marketing roles (New graduate also welcome for Executive Level)
• Expertise in Google analytics, Search and Social Platform
• Through understanding of Google AdWords
• Understanding of Bid Management Tools
• Number Crunching
• Understanding of Programmatic and Biddable