Director, Planning

WPP (THAILAND) LTD. - GROUPM (Bangkok)

Bangkok

Bangkok, Thailand

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

About this position

The Director, Planning at Mindshare will be responsible for maintaining key relationships across OpenMind, managing the tactical media plan, and implementing the brand’s overall media strategy in a changing marketplace.

Responsibilities

• Maintain key relationships across OpenMind and with priority digital partners.
• Stay on top of opportunities available for clients and package them in line with their maturity roadmaps.
• Manage the day-to-day implementation of the tactical media plan.
• Implement the brand’s overall media strategy in the context of changing marketplace conditions and opportunities.
• Present media proposals independently within three months.
• Independently meet with clients within three months.
• Manage all client-related tasks independently within six months.
• Manage all annual review/planning proposals for the client within twelve months.

Requirements

• Developing innovative and effective digital communication solutions in response to client briefs.
• Ensuring creativity, accuracy and timely output across the portfolio.
• Strong point of view on the digital landscape and comfortable presenting new, innovative thinking to clients.
• Success measured through team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against financial targets.
• Undergraduate degree in communication or media or business management (Post-graduate/masters preferred).
• At least 8 years in media planning experience or related field required.
• Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning.
• Familiar with the timelines, processes and needs of the implementation of all media.
• Knowledgeable about new approaches to and developments in tactical planning.
• Demonstrated critical thinking and problem solving.
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
• Ability to make decisions and use critical thinking.
• Knowledge and use of various research systems.