Associate Director, Strategic Planning

WPP (THAILAND) LTD. - GROUPM (Bangkok)

Bangkok

Bangkok, Thailand

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for over 50% of WPP’s group revenues of more than $20 billion.

About this position

Mindshare is looking for an Associate Director, Strategic Planning with a minimum of 6 years of experience in brand strategy, consumer insights, and data analysis. The ideal candidate combines strategic thinking with creativity, understanding how brands are perceived and positioned in the minds of consumers. Experience in brand consulting or creative agencies is key, along with the ability to turn insights into compelling brand communication.

Responsibilities

• Develop and build relationships with clients, being a trusted advisor on account requirements.
• Set viable objectives and KPIs and recommend/develop measurement methodologies for all briefs.
• Deploy best-in-class digital implementation across the client portfolio.
• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
• Handle campaign strategy & planning and integrate it with the wider communications.
• Assist in training & upskilling of client account teams.
• Manage, extract, and interpret clients' digital performance data.
• Deliver beyond-the-banner high-value services, including digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services.
• Share best practices with the wider Interaction community.
• Conduct regular appraisals with designated team members.

Requirements

• 6-7 years of digital experience (agency background preferred).
• An independent, self-driven individual with a highly responsible nature.
• Ability to work in a matrix organization, managing complexity and challenges.
• Proven track record in executing and developing digital strategies for clients.
• Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy.
• Chinese competency is a must (either Mandarin speaking or reading/writing Chinese if not spoken).