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Marketing Manager (Michael Kors)

Valiram (Thailand)
Valiram (Thailand) (Bangkok)
Bangkok
Bangkok, Thailand 🇹🇭
Valiram (Thailand)
Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia’s leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, New Zealand, Thailand, Hong Kong, Macau, Vietnam and the Philippines. Operating more than 500 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and dining concepts. Its portfolio comprises internationally renowned brands such as Bath & Body Works, Victoria's Secret, Michael Kors, MLB Korea, Bacha Coffee and Chloe, as well as original and innovative retail concepts such as, Swiss Watch Gallery, Flying Emporium and Beauty Love. Creating world-class retail environments that offer compelling and luxurious shopping experiences is the hallmark of the group, and it will continue to bring the most desirable international brands and cutting-edge concepts to the region. The group is headquartered in Kuala Lumpur, Malaysia.

About this position

The Marketing Manager (Retail / Fashion) at Michael Kors is responsible for planning and directing advertising, public relations, and promotional strategies for the assigned brand(s), while also managing relationships and overseeing marketing initiatives.

Responsibilities

• Plan and direct advertising, public relations, and promotional events and strategies for the assigned Brand(s).
• Initiate, develop, and maintain local, national, and international relations.
• Frequently act as an company spokesperson, representing officials at media interviews and company meetings with approval from Directors.
• Interpret company programs for the media and the public, including retail business areas peculiar to the company.
• Coordinate ceremonies, press conferences, and other events or special projects.
• Oversee and manage company use of contracted advertising and public relations.
• Manage the advertising, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments and reviewing expenditures in consultation with the Directors.
• Plan and implement events calendar for positive brand building through promotional activities.
• Develop Marketing plans for the Brand(s) and attain necessary approvals prior to execution. The Marketing Plan must have an ROI indicated for every initiative (where possible).
• Partner with Brand to develop seasonal marketing and PR strategies.
• Ensure all marketing materials are approved by Brand and/or Directors.
• Share store photos with Brand Principal if required.
• Ensure a copy of all final marketing materials are sent to Brand Principal if requested.
• Make periodical store visits to better understand the business marketing needs.
• Build effective working relations with Brand Managers within the Company.
• Review and research marketing campaigns of competitor brands.
• Ensure timely submission of all marketing reports including post-event reports.

Requirements

• Bachelor’s or master’s degree in marketing or related field
• Minimum 2 years retail experience, preferably in luxury goods with a minimum of 1 year in customer service
• Strong understanding in Social Media sites and Website updates
• Able to handle operational tasks and work cross-functionally
• Able to work under pressure and have a self-initiative mindset
• Energetic, good leadership skill, self-motivated, result oriented and creative thinker.
• Understand the digital marketing and trends.
• Good English speaking