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Brand Manager (Fashion Brand / Skincare)

Valiram (Thailand)
Valiram (Thailand) (Bangkok)
Bangkok
Bangkok, Thailand 🇹🇭
Valiram (Thailand)
Valiram was established in 1935 in Kuala Lumpur, Malaysia, originally specializing in the textile trade. Today, Valiram is Southeast Asia’s leading luxury goods and 360° retail specialist with presence in Malaysia, Singapore, Indonesia, Australia, New Zealand, Thailand, Hong Kong, Macau, Vietnam and the Philippines. Operating more than 500 stores, a number which continues to grow, the group represents in excess of 200 brands across various categories, from fashion and accessories, timepieces and jewelry, perfume and cosmetics to confectionery and dining concepts. Its portfolio comprises internationally renowned brands such as Bath & Body Works, Victoria's Secret, Michael Kors, MLB Korea, Bacha Coffee and Chloe, as well as original and innovative retail concepts such as, Swiss Watch Gallery, Flying Emporium and Beauty Love. Creating world-class retail environments that offer compelling and luxurious shopping experiences is the hallmark of the group, and it will continue to bring the most desirable international brands and cutting-edge concepts to the region. The group is headquartered in Kuala Lumpur, Malaysia.

About this position

The Brand Manager is responsible for driving sales and profitability of the brand and stores, managing sales, marketing, and operations functions, and ensuring total brand management including P&L to achieve business goals.

Responsibilities

• Drive sales and profitability of the Brand and the stores for the assigned area(s) and/or brands and manage the sales, marketing and operations functions.
• Maintain strong relationship with Brand principal and other key stakeholders.
• Drive retail excellence in line with the Brand and Valiram standards.
• Support the CRM and increase existing base of VIP customers.
• To be an ambassador for the represented BRAND and portray at all times a professional and customer-oriented image.
• Foster a positive, engaging and ethical working environment.
• Optimise the sales, profits and other retail performance criteria.
• Strategise and implement brand communication needs in keeping with the integrity of the brand and regional appeal.
• Plan and maximise the sales and profit contribution of the Brand.
• Develop annual business plan to reflect brand positioning, negotiate key aspects of the planned delivery with the brand principal.
• Achieve business plan profit.
• Direct Operations/Store Manager on managerial and operational aspects of the store with adherence and compliance to the retail operations standard.
• Driving associate behaviour and productivity.
• Partner with Merchandising to maintain brand profitability by managing full price and mark down sales, intake margins, levels of mark down activity and terminal stock.
• Lead localised pricing strategy and competitor insights and implement appropriate change to maximise sales and increase local market share.
• Reports and statistic compilations in relation to brand performance and share product performance and insight with HOD.
• Managing and maintaining a positive working relationship with the brand principal.
• Plan, direct and implement appropriate localised marketing activities/events/promotions for positive brand building and in driving sales.
• Partner with Brand principal/HOD to develop seasonal marketing and social media strategies.
• Provide insights to Valiram and the Brand, to better understand market trends and dynamics.
• Support store to maintain productivity and retail operational standards in areas of discipline, work performance and sales.
• In touch with what is happening in the store through periodic store visits.
• Support and assist in projects/ta.

Requirements

• Financial KPIs (Sales, $GM and GM rate, Wage control, Shrinkage).
• Operational KPIs (Conversion, ATV).
• Marketing KPIs (Traffic build, CRM registration, tagging and life cycle management, Social following and engagement).
• Strategic KPIs (Category target, Sales per labour hour).