Global Marketing Manager- BlueBand

Upfield (Jakarta, Jakarta, Indonesia)

DKI Jakarta, Indonesia

People around the world are embracing plant-based foods for both health and ethical reasons. We are the largest plant-based food company in the world. Our vision for a “Better Plant-Based Future” drives positive change in people’s health, their daily lives and our planet’s sustainability. Upfield dedicates the sharpest minds to pioneer innovation in the plant-based food industry everyday. Since 1871, we have been the authority in the spreads category which gives us unmatched experience, know-how and inspiration to deliver on our mission. We want to bring joy to consumers lives whether that's through spreading, baking or cooking.

About this position

The Global Marketing Manager for BlueBand will be responsible for developing and executing marketing strategies to effectively position the brand in the market, ensuring revenue and profitability targets are met.

Responsibilities

• Develop and support comprehensive marketing plans to drive brand strategy, ensuring brand consistency and compliance across all channels.
• Implement channel-specific plans to support sales growth and collaborate with cross-functional teams to deliver innovations on time.
• Conduct regular data evaluations to identify market opportunities, convert insights into actionable plans, and monitor the innovation pipeline.
• Support budget management by optimizing spending, evaluating campaign effectiveness, and driving SKU profitability.
• Monitor digital marketing trends, e-commerce performance, and social media engagement.
• Share learnings with local markets to ensure high-quality execution of marketing materials and develop toolkits to enhance market strategies.
• Build and manage relationships with key stakeholders, including global creative and media agencies.
• Support the regional marketing team in crafting educational sessions and ensure progress towards ESG targets, including the social mission of reaching 100 million children with the breakfast message by 2030.

Requirements

• High Bias for Action! Mount Everest high.
• Entrepreneurial mind-set.
• 10+ marketing experience in multinational environment.
• Degree with a second class upper + MBA or Professional qualification like (CIMA/CIM etc).
• Proven ability to lead a multi-cultural, multi-country projects team across different time zones. Previous international experience is an advantage.
• Proven track-record of managing a total marketing budget. Every cent saved, is a cent earned.
• Strong business acumen and organisational awareness.