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Established on February 26, 1975, the first product was chocolate-coated wafers under the brand name "Xiang Hai". The company was located on Charoen Nakhon Road, a small factory that mainly relied on human resources. However, due to strict production control and appropriate marketing, the company's products became well-known and popular among consumers. However, it was not enough to meet demand. Therefore, in order to support the company's expansion, the production site was moved to Tha Kham Road in 1985. At present, the company has expanded its production lines to include jelly, biscuits, snacks, candies, and many more.