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About this position

UNIQLO (Thailand) Co., Ltd. is seeking a Performance Marketing & Customer Acquisition professional to join their Digital Marketing team. The ideal candidate should have a strong background in Performance Marketing, Traffic/User Acquisition, and experience in the e-commerce or tech industry.

Responsibilities

• Responsible for planning, developing, implementing and managing the company's overall traffic and App user acquisition strategy.
• Plays an active role in the formulation of the online and offline business’s growth strategies through ROI-based consumer approaches and data-driven acquisition strategies.
• Build and manage performance marketing campaigns according to lifecycle stage and engagement level.
• Analyze performance metrics for the full customer journey, from ad exposure to landing page, engagement, and conversions across all available platforms and stores.
• Bring about a positive environment that promotes the achievement of short and long-term goals and the business’s KPIs.
• Works closely with the e-commerce and store operation department in order to ensure that there is a shared goal of improving marketing program and campaign performance and in revenue targets for the business.
• Works collaboratively with global digital marketing team, global e-commerce team, and other local divisions to achieve target set.
• Plays a major analytical role in the marketing department by keeping track and ensuring accuracy of the tracking, data analysis, and testing consumer acquisition channels.
• Stay up to date with latest technologies and best practices.

Requirements

• At least Bachelor's degree in Economics, Business Administration or any related field
• Good command of English and Thai
• Proven minimum 2 years working experience in area of performance marketing, traffic & App acquisition. (Good track records in tech or e-commerce and O2O will be a plus.)
• Strong analytical, strategic thinking and project management skills
• Excellent interpersonal skill, hands-on, result-driven, process oriented with logical thinking
• Ability to work together with global team, other departments and agencies
• Be enthusiastic, open-minded with willingness to learn new things
• Desire to work for a global customer centric, fast moving, and result-oriented company
• Ability to work quickly and efficiently and manage your time and deadlines, as well as the ability to adapt to the ever-changing priorities of a fast-paced e-commerce business