Ice Cream Thailand - Consumer Market Insight (CMI) Analyst

Unilever (Thailand) (Huai Khwang)

Bangkok, Thailand

Unilever Thai Group of Companies is a fast-moving consumer goods company with a strong presence in Thailand for more than 80 years. Unilever offers Thai consumers a wide range of leading brands in four categories; Home Care, Personal Care, Foods and Ice cream products. Our Thai portfolio includes major brand icons such as: Comfort, Lux, Vaseline, Citra, Sunsilk, Clear, Pond’s, Dove, Axe, Rexona, Close Up, Breeze, Omo, Sunlight, Knorr, Wall’s, Magnum, Cornetto, Lipton and luxury division Unilever Network. Unilever Thailand employs around 4,000 people and generated annual sales of Baht 40,000 million in 2014.

About this position

Unilever CMI is recognized for its innovative research function and is responsible for generating insights to drive transformational actions. The CMI Analyst will work to identify growth opportunities and measure performance in the Ice Cream category.

Responsibilities

• Provide insight and identify business opportunities from market understanding & analysis
• Lead different innovation research projects from ideation/co-creation to final testing of the full mix
• Cooperating with Brand Managers to understand consumer insight requirements on upcoming projects and recommend research options. Giving recommendations for selecting research agencies to ensure effectiveness of each research report.
• Involve into global project design, scope & execution to get alignment and bring China consumers’ voice into insights take-away
• Provide a point of view towards brand decisions through extracting, interpreting and communicating research learnings and continuous data, for a range of business activities
• Embrace new tools and methodologies, piloting new methods & approaches towards more agile research that is fit for purpose
• Support CMI manager in key strategic research projects and brand reviews
• Inspiring & provoking the brand and cross functional teams with foresights, by proactively identifying consumer and market trends.
• Analyzing tracking of brand performance to highlight problem areas timely to Management Team/ Brand Teams for brand improvement and necessary actions.
• Need to work with Retail, Consumer panel and Brand tracking, Social & other Data sources, integrating these seamlessly with Commerce & Channel information to create Meta-analysis for growth insights. Land and embed.
• Be responsible for building and developing relationships with the global-wide Innovation team and across key business partners including CTI, Marketing, R&D and Finance
• Inspire & guide research suppliers to consistently deliver actionable, clear, value-added understanding

Requirements

• At least 3