Ice Cream Customer Strategy & Planning - GT (Trade Marketing Manager)

Unilever (Thailand) (Bangkok)

Bangkok, Thailand

Unilever Thai Group of Companies is a fast-moving consumer goods company with a strong presence in Thailand for more than 80 years. Unilever offers Thai consumers a wide range of leading brands in four categories; Home Care, Personal Care, Foods and Ice cream products. Our Thai portfolio includes major brand icons such as: Comfort, Lux, Vaseline, Citra, Sunsilk, Clear, Pond’s, Dove, Axe, Rexona, Close Up, Breeze, Omo, Sunlight, Knorr, Wall’s, Magnum, Cornetto, Lipton and luxury division Unilever Network. Unilever Thailand employs around 4,000 people and generated annual sales of Baht 40,000 million in 2014.

About this position

Unilever is currently hiring for the position of Ice Cream Customer Strategy & Planning Manager - GT, based in Unilever House, Bangkok. The role focuses on developing and leading category growth through shopper, customer, and channel insights, while deploying customer-facing category strategies.

Responsibilities

• Drive and deliver yearly business results
• Lead category strategy development & guideline and Co-developed innovation launch with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions
• Provide a detailed analysis of actual sales vs forecast result and propose the rolling channel or action plans to the management.
• Work jointly with marketing team to assess category opportunities and analyze competitor and channel behavior for the annual plan, forecast and identify areas of opportunity. 
• Plan, execute and evaluate options jointly with CBD (Key Account Managers and BD) for tailor made activities to enhance retailers' commitment and integrating support plans
• Communicate to the CBD and retail partner team on any marketing/trade marketing initiatives to ensure smooth operation during implementation. 
• Development category specific to each channel and customer, lead the development and execution of category plan, category JBP, D4R and D4C
• Managing and optimizing category investment, BMI, CCP to achieve turnover with optimal investment.

Requirements

• Bachelor’s or Master’s degree in job related field.
• At least 5 years of trade marketing, category analyst or FMCG environment experiences will be advantage.
• Strong customer marketing know-how as a base to deliver relevant and important inputs to marketing, CBD (including field force), finance and planning teams.
• Able to synthesize various data inputs to shape strategy and executable actions.
• Advance working knowledge of data visualization and report software (Tableau, PowerBI, Nielsen Retail Index) and Microsoft Office Applications (Excel, PowerPoint).
• Excellent in English and Thai
• Good in presentation, alignment and negotiation.