E-Commerce Business Analytics (Contract)

Unilever (Thailand) (Bangkok)

Bangkok, Thailand

Unilever Thai Group of Companies is a fast-moving consumer goods company with a strong presence in Thailand for more than 80 years. Unilever offers Thai consumers a wide range of leading brands in four categories; Home Care, Personal Care, Foods and Ice cream products. Our Thai portfolio includes major brand icons such as: Comfort, Lux, Vaseline, Citra, Sunsilk, Clear, Pond’s, Dove, Axe, Rexona, Close Up, Breeze, Omo, Sunlight, Knorr, Wall’s, Magnum, Cornetto, Lipton and luxury division Unilever Network. Unilever Thailand employs around 4,000 people and generated annual sales of Baht 40,000 million in 2014.

About this position

The E-Commerce Business Analytics position involves analyzing data from digital commerce platforms to track performance metrics, optimize strategies, and improve user experiences, ultimately increasing online sales.

Responsibilities

• Collect, clean, analyze, and interpret data from various digital commerce platforms (both current and new platforms), and customer databases to track performance metrics and KPIs.
• Generate regular reports and dashboards to present insights on digital sales, customer engagement, conversion rates, and user behavior.
• Provide actionable recommendations to optimize digital commerce strategies, improve user experiences, and increase online sales.
• Collaborate with cross-functional teams, including sales, D&A, and IT, to identify areas for improvement in the digital sales funnel.
• Analyze traffic, shopper journeys, and conversion rates to identify opportunities for increasing customer acquisition and retention.
• Monitor and analyze all campaigns performance across platforms including BAU performance to give recommendations and suggestions to optimize campaign performance.
• Provide ad-hoc & immediate support to the business when needed.
• Identify, analyze, and implement solutions to streamline processes, improve productivity, and minimize manual effort, ultimately reducing manhour and increasing operational efficiency.
• Collaborate with the Data & Analytic team to implement and maintain necessary digital commerce systems and integrations.
• Work closely with regional and global team to deploy new tools and dashboards.
• Stay up-to-date with the latest digital commerce technologies, tools, and platforms.

Requirements

• Bachelor's degree in Business, Marketing, Economics, Statistics, or a related field. Master's degree is a plus.
• At least 3 years of experience as a Business Analyst or Data Analyst with a focus on digital commerce, preferably within the FMCG industry.
• Strong understanding of digital consumer behavior, e-commerce trends, and the digital marketing landscape.
• Excellent analytical and problem-solving skills with the ability to derive insights from data and translate them into actionable strategies.
• Familiarity with digital commerce platforms and e-commerce technologies.
• Strong proficiency in data analysis tools and techniques such as Microsoft Power Platform (Power Automate, Power Apps, Power BI), Microsoft Excel, Python, Dax and SQL.
• Ability to work independently and collaboratively in a team-oriented environment.
• Exceptional communication skills to present findings and recommendations to stakeholders clearly both Thai and English.