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Senior Associate, Strategic Innovation (Social Commerce Strategy)

True Digital Group
True Digital Group (Bangkok, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
True Digital Group
True Digital Group is one of the core businesses of True Corporation Plc., Thailand’s leading Telecom-Tech company. Committed to being a digital transformation enabler and unleashing the possibilities for individuals and organizations throughout Southeast Asia, True Digital Group continually expands its network to provide customers with a diverse range of high-quality digital services. True Digital Group encompasses various key ventures, including Digital Media, Digital Platform for Small and Medium Businesses, Digital Solutions, IoT, Data Analytics, Digital Health, Cybersecurity, True Digital Academy, and True Digital Park. The company has developed extensive expertise in cutting-edge technologies, such as Artificial Intelligence, Big Data, Blockchain, Cloud Computing, Internet of Things (IoT), and Robotics. This proficiency enables True Digital Group to establish a distinctive ecosystem of digital platforms and solutions, all while emphasizing user privacy and security. Additionally, True Digital Group has extended its regional operations across Southeast Asia.

About this position

As the Social Commerce Strategy Senior Associate, you will play a critical role in shaping and executing TrueID's CP Group-focused social commerce strategy. Your main objective will be to strengthen relationships with CP Group brands while acquiring and integrating other brands into our ecosystem to enhance user engagement and revenue.

Responsibilities

• Lead the strategy for establishing a comprehensive social commerce experience on the TrueID platform, collaborating closely with the product owner to ensure seamless execution
• Design and implement a CP Group-focused social commerce strategy that aligns with company objectives and enhance user engagement and sales
• Spearhead the acquisition and onboarding of key CP Group partners, ensuring their campaigns are effectively integrated into the TrueID platform while exploring opportunities with non-CP Group brands
• Develop, manage, and oversee targeted social commerce campaigns on TrueID platforms, driving conversions and maximizing visibility for both CP Group and other brands
• Monitor and analyze campaign performance, focusing on user acquisition, engagement, and revenue growth, refining strategies based on data-driven insights
• Conduct comprehensive market analysis to identify emerging trends in social commerce, optimizing account performance and enhancing GMV contributions for all partners

Requirements

• Bachelor’s degree in Marketing, Communications, Media, Business, or a related field
• 3+ years in social commerce, digital marketing, or e-commerce partnerships, with experience on TikTok Shop, Lazada, or Shopee preferred
• Proven track record in managing and scaling social commerce campaigns across various platforms
• Strong analytical skills for data-driven decision-making, especially in performance tracking
• Excellent communication skills in both Thai and English, with the ability to engage effectively with partners and internal teams

Benefits

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Huneety A.I Salary Estimate
45,000 - 70,000 THB per month