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Marketing Manager

True Digital Group
True Digital Group (Bangkok, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
True Digital Group
True Digital Group is one of the core businesses of True Corporation Plc., Thailand’s leading Telecom-Tech company. Committed to being a digital transformation enabler and unleashing the possibilities for individuals and organizations throughout Southeast Asia, True Digital Group continually expands its network to provide customers with a diverse range of high-quality digital services. True Digital Group encompasses various key ventures, including Digital Media, Digital Platform for Small and Medium Businesses, Digital Solutions, IoT, Data Analytics, Digital Health, Cybersecurity, True Digital Academy, and True Digital Park. The company has developed extensive expertise in cutting-edge technologies, such as Artificial Intelligence, Big Data, Blockchain, Cloud Computing, Internet of Things (IoT), and Robotics. This proficiency enables True Digital Group to establish a distinctive ecosystem of digital platforms and solutions, all while emphasizing user privacy and security. Additionally, True Digital Group has extended its regional operations across Southeast Asia.

About this position

True Analytics, TDG’s Analytics and AI department, is looking for an experienced and versatile Marketing Manager to build our presence as a top of mind B2B Analytics Solutions provider. True Analytics uses telecom data from True Corporations to serve a wide variety of use cases for Enterprise clients, from location intelligence to credit to targeted marketing services.

Responsibilities

• Analyze the analytics solutions space, consumer trends among enterprise clients and marketing best practices to build successful strategies.
• Establish positioning, develop and implement the marketing plan to raise awareness for True Analytics brand.
• Lead the execution of marketing programs from end-to-end; from concept to copy to execution to evaluation and optimization, while collaborating with relevant stakeholders.
• Work with the development team to launch and maintain a website for True Analytics.
• Produce creative content (print, digital, video assets) that can be used for public-facing communications through TA/TDG websites and channels or external publications.
• Run social media channels (e.g. Twitter, LinkedIn) to enhance audience engagement.
• Organize and/or have True Analytics attend events such as conferences, seminars, exhibitions, hackathons.
• Monitor competitor activity and market presence and plan marketing responses accordingly.
• Track performance and ROI of marketing activities and report to management, as well as manage and oversee the marketing budget.

Requirements

• BS/BA degree or higher in marketing, business or related field.
• Proven work experience in a Marketing Position.
• Solid experience developing and executing marketing plans and campaigns.
• Strong project management, multitasking and decision-making skills.
• Creative eye for ideation and content creation.
• Fluency in Thai and English, both written and verbal.

Benefits

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Huneety A.I Salary Estimate
56,000 - 145,000 THB per month