Marketing Manager
About this position
Responsibilities
• Analyze the analytics solutions space, consumer trends among enterprise clients and marketing best practices to build successful strategies.
• Establish positioning, develop and implement the marketing plan to raise awareness for True Analytics brand.
• Lead the execution of marketing programs from end-to-end; from concept to copy to execution to evaluation and optimization, while collaborating with relevant stakeholders.
• Work with the development team to launch and maintain a website for True Analytics.
• Produce creative content (print, digital, video assets) that can be used for public-facing communications through TA/TDG websites and channels or external publications.
• Run social media channels (e.g. Twitter, LinkedIn) to enhance audience engagement.
• Organize and/or have True Analytics attend events such as conferences, seminars, exhibitions, hackathons.
• Monitor competitor activity and market presence and plan marketing responses accordingly.
• Track performance and ROI of marketing activities and report to management, as well as manage and oversee the marketing budget.
Requirements
• BS/BA degree or higher in marketing, business or related field.
• Proven work experience in a Marketing Position.
• Solid experience developing and executing marketing plans and campaigns.
• Strong project management, multitasking and decision-making skills.
• Creative eye for ideation and content creation.
• Fluency in Thai and English, both written and verbal.