Head of Marketing

True Digital Group (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

True Digital Group is one of the core businesses of True Corporation Plc., Thailand’s leading Telecom-Tech company. Committed to being a digital transformation enabler and unleashing the possibilities for individuals and organizations throughout Southeast Asia, True Digital Group continually expands its network to provide customers with a diverse range of high-quality digital services. True Digital Group encompasses various key ventures, including Digital Media, Digital Platform for Small and Medium Businesses, Digital Solutions, IoT, Data Analytics, Digital Health, Cybersecurity, True Digital Academy, and True Digital Park. The company has developed extensive expertise in cutting-edge technologies, such as Artificial Intelligence, Big Data, Blockchain, Cloud Computing, Internet of Things (IoT), and Robotics. This proficiency enables True Digital Group to establish a distinctive ecosystem of digital platforms and solutions, all while emphasizing user privacy and security. Additionally, True Digital Group has extended its regional operations across Southeast Asia.

About this position

MorDee, a digital health business of True Digital Group, offers a sophisticated telehealth solution enhancing healthcare accessibility for the Thai population. Connecting users with 500+ medical professionals across 20+ fields, our platform provides expert guidance, specialized clinical services, and timely medication delivery.

Responsibilities

• Develop and execute the marketing strategy, aligned with the overall business objectives and goals.
• Conduct market research, competitor analysis, and customer insights to identify target audiences, market trends, and growth opportunities.
• Define marketing objectives, KPIs, and budgets, and develop comprehensive marketing plans to drive customer acquisition and retention.
• Develop and maintain a strong brand identity for the organization.
• Define the brand positioning, messaging, and value proposition for digital solutions, ensuring consistency across all marketing channels.
• Develop and implement brand awareness and reputation management strategies to enhance the organization's digital brand presence.
• Oversee the development of marketing collateral, including websites, brochures, presentations, case studies, and sales materials.
• Collaborate with creative teams, copywriters, and designers to develop compelling marketing content that effectively communicates the value and benefits of digital solutions.
• Coordinate and execute integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, and events.
• Develop and implement digital marketing strategies to drive customer acquisition and lead generation for digital solutions.
• Manage digital advertising campaigns, search engine optimization (SEO), search engine marketing (SEM), and social media marketing efforts to maximize online visibility and generate qualified leads.
• Monitor and analyze digital marketing metrics, campaign performance, and customer behavior to optimize marketing efforts and drive continuous improvement.
• Lead and manage the Marketing team, providing guidance, mentorship, and professional development opportunities to the team.
• Foster a culture of creativity, innovation, and collaboration within the marketing team.
• Delegate responsibilities effectively, ensure clear communication, and provide feedback to enhance team productivity and effectiveness.

Requirements

• Bachelor's degree in marketing, Business Administration, or a related field. Advanced degree or equivalent experience is preferred.
• Proven experience (5+ years) in marketing leadership.
• Strong understanding of marketing strategies, digital marketing strategies, including SEO, SEM, social media advertising, email marketing, and content marketing.
• Experience with brand development, positioning, and reputation management.