Specialist, Customer Segmentation & Portfolio Management

True Corporation Public Company Limited (Bangkok City, Thailand)

Bangkok, Thailand

True Corporation Public Company Limited was created from the merger of two Thai organizations with solid foundations: True Corporation Public Company Limited and Total Access Communication Public Company Limited. There is a strong commitment to serving all Thai people and new customers in the region by upgrading networks and digital services to improve quality of life, and sustainable living, and create opportunities for inclusive prosperity. Telecom-Tech Company under the name of True Corporation Public Company Limited, we aims to develop various services to connect consumers and Thai businesses to become a force to drive Thailand’s digital economy. Both businesses and consumers will benefit from the new company’s potential that helps attract world-class talented people including investing in infrastructure and startups. The combined potential of the new company will help drive Thailand’s digital agenda forward in leaps and bounds towards becoming a regional technology center that is also recognized globally. From developing and creating new services that had never happened before, such as telemedicine, virtual world technology, including AV and VR, smart cars, and smart homes, we will foster an environment ripe for innovation across various sectors. This integration of cutting-edge technology into everyday life will not just revolutionize convenience but also enhance accessibility and efficiency in numerous aspects. It's a journey into the future where the boundaries between the physical and digital realms blur, offering unprecedented opportunities for progress and transformation in Thailand's technological landscape.

About this position

The Specialist, Customer Segmentation & Portfolio Management position is equivalent to a Senior Manager level and focuses on developing strategies for customer segmentation and portfolio management to drive insights and value propositions.

Responsibilities

• Lead strategy development and execute customer segmentation and portfolio to drive actionable insights and create value propositions for different customer segments.
• Provide updated insights and analyze data to identify opportunities for improvement and prepare presentation materials concerning CVM strategy for the Marketing Group and external stakeholders.
• Spearhead the portfolio management role for the CVM, serving as the portfolio management center/consultant for all CVM leaders.
• Lead and conduct business case (BC) feasibility studies for the CVM team and work closely with other departments to ensure profitable pricing and product offerings.
• Propose and defend business cases (BC) with the Finance team for proper approval in a timely manner.
• Provide high-level campaign requirements and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Monitor and evaluate the performance of launched campaigns and maximize customer lifetime value to ensure maximum revenue and the best customer experience.
• Collaborate both internally within the Marketing Group and externally to align CVM portfolio strategies with overall business goals.

Requirements

• Bachelor’s or master’s degree in Business Administration, Marketing, Statistics, IT, or a related field.
• Over 3 years of experience in telecommunications, consulting, FMCG sectors, and/or FP&A (Financial Planning and Analysis) or Finance Business Partner roles.
• Experience in SQL and/or Tableau dashboard development.
• Proficiency in Excel and adept at financial modeling.
• Excellent presentation skills, with experience in preparing impactful presentations for senior leaders and cross-functional teams.
• Strong analytical, conceptual, and strategic thinking skills.
• Demonstrable project management abilities.
• Very good interpersonal skills.