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Senior Associate, Digital Marketing Communications

True Corporation Public Company Limited
True Corporation Public Company Limited (Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
True Corporation Public Company Limited
True Corporation Public Company Limited was created from the merger of two Thai organizations with solid foundations: True Corporation Public Company Limited and Total Access Communication Public Company Limited. There is a strong commitment to serving all Thai people and new customers in the region by upgrading networks and digital services to improve quality of life, and sustainable living, and create opportunities for inclusive prosperity. Telecom-Tech Company under the name of True Corporation Public Company Limited, we aims to develop various services to connect consumers and Thai businesses to become a force to drive Thailand’s digital economy. Both businesses and consumers will benefit from the new company’s potential that helps attract world-class talented people including investing in infrastructure and startups. The combined potential of the new company will help drive Thailand’s digital agenda forward in leaps and bounds towards becoming a regional technology center that is also recognized globally. From developing and creating new services that had never happened before, such as telemedicine, virtual world technology, including AV and VR, smart cars, and smart homes, we will foster an environment ripe for innovation across various sectors. This integration of cutting-edge technology into everyday life will not just revolutionize convenience but also enhance accessibility and efficiency in numerous aspects. It's a journey into the future where the boundaries between the physical and digital realms blur, offering unprecedented opportunities for progress and transformation in Thailand's technological landscape.

About this position

As a Marketing Communications and Digital Marketing Manager, you will be responsible for developing and executing comprehensive marketing communication strategies and managing digital marketing campaigns. Your role will involve both offline and online marketing activities to enhance brand awareness, engage our audience, drive measurable results and achieve KPI that align with marketing and business goals.

Responsibilities

• Deep understanding of IMC principles, with a focus on online marketing platforms.
• Employ creative storytelling and exceed KPI targets for branding and commercial campaigns.
• Collaborate with business units, creative agencies, media agencies, and internal teams to develop and execute IMC and digital campaigns.
• Create and maintain master project schedules, aligning with launch dates and milestones.
• Develop and manage a marketing communication calendar for campaign launches and testing.
• Refine schedules post-campaign approval.
• Implement traditional and online communication strategies & execute campaigns.
• Curate content aligning with our strategy, emphasizing engagement based on the customer journey.
• Oversee media and creative work, ensuring alignment with campaign objectives.
• Plan and execute A/B testing for campaign optimization.
• Analyze results and recommend improvements.
• Recommend and coordinate additional platform integration (e.g., email marketing, SMS, LBS).
• Collaborate with teams to ensure seamless integration.
• Define KPIs and metrics for campaign effectiveness.
• Monitor performance against business goals, track budget spending, and ROI.
• Summarize findings and provide optimization recommendations.
• Advise internal and external teams in Analytics, offering insights for campaign reporting.

Requirements

• Bachelor's, Master's degree, or equivalent in communications, marketing, or a related field.
• Minimum of 5-7 years of integrated experience in digital communications, digital marketing, media planning, content marketing, social media, advertising agencies, brand management, or related fields.
• Exhibit exceptional leadership skills, fostering positive relationships with stakeholders and agencies.
• Lead growth strategies for conversion, leads, and profitability.
• Independently manage projects from inception to completion.
• Prioritize tasks effectively, even in high-pressure environments.
• Handle multiple projects concurrently with a self-driven approach, delivering outstanding results.
• Translate communication strategies into compelling presentations.
• Proficient in presenting complex ideas in English.
• Display a genuine passion for digital marketing and stay updated on trends and innovations in online marketing, social media, and digital marketing.

Benefits

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Huneety A.I Salary Estimate
20,000 - 46,000 THB per month