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Marketing Manager

True Corporation Public Company Limited (Bangkok, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
True Corporation Public Company Limited was created from the merger of two Thai organizations with solid foundations: True Corporation Public Company Limited and Total Access Communication Public Company Limited. There is a strong commitment to serving all Thai people and new customers in the region by upgrading networks and digital services to improve quality of life, and sustainable living, and create opportunities for inclusive prosperity. Telecom-Tech Company under the name of True Corporation Public Company Limited, we aims to develop various services to connect consumers and Thai businesses to become a force to drive Thailand’s digital economy. Both businesses and consumers will benefit from the new company’s potential that helps attract world-class talented people including investing in infrastructure and startups. The combined potential of the new company will help drive Thailand’s digital agenda forward in leaps and bounds towards becoming a regional technology center that is also recognized globally. From developing and creating new services that had never happened before, such as telemedicine, virtual world technology, including AV and VR, smart cars, and smart homes, we will foster an environment ripe for innovation across various sectors. This integration of cutting-edge technology into everyday life will not just revolutionize convenience but also enhance accessibility and efficiency in numerous aspects. It's a journey into the future where the boundaries between the physical and digital realms blur, offering unprecedented opportunities for progress and transformation in Thailand's technological landscape.

About this position

As the Senior Leader Marketing for True Visions Now, you will play a critical role in driving our subscription growth and brand awareness in the rapidly evolving OTT landscape. You will be responsible for forecasting marketing trends, developing strategies and campaigns to drive subscriptions, and creating engaging online and on-ground activities to convert fans into customers. Additionally, you will focus on maintaining customer retention, forging partnerships with movie studios and influencers, and leveraging data analytics to optimize media buying and campaign effectiveness. A strong understanding of sports and entertainment is essential for this role.

Responsibilities

• Foresee marketing trends and consumer behavior to develop strategic marketing plans and campaigns to drive subscription growth.
• Create and execute targeted marketing campaigns across various channels, including digital, social media, and traditional advertising, to attract and retain subscribers.
• Develop and implement online and on-ground activities to engage with fans and convert them into subscribers.
• Utilize innovative tactics and promotions to drive sales and increase customer acquisition and retention rates.
• Establish strategic partnerships with Movie studios, local or international influencers to enhance brand awareness and drive sales.
• Collaborate with partners to create exclusive content and promotional campaigns that resonate with our target audience.
• Implement strategies to reduce churn and increase customer lifetime value through personalized communications, loyalty programs, and customer feedback initiatives.
• Utilize analytics tools to track and analyze marketing performance metrics, including customer acquisition cost, conversion rates, and ROI.
• Generate monthly or weekly reports for the Managing Director, providing actionable insights and recommendations for growth and productivity.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree is a plus.
• At least 7 years proven experience in marketing management, preferably in the media, entertainment, or OTT industry.
• Strong understanding of online media landscape, consumer behavior, sports, and entertainment industry trends.
• Demonstrated ability to develop and execute successful marketing campaigns and partnerships.
• Proficiency in data analytics tools and platforms for media buying optimization and campaign effectiveness measurement.
• Excellent communication, negotiation, and presentation skills.
• Results-oriented with a track record of achieving sales targets and driving business growth.