Social Media, Community & Content Manager

Traveloka (Jakarta Metropolitan Area)

DKI Jakarta, Indonesia

e don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’. With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

About this position

Traveloka is a leading online travel platform in Southeast Asia, seeking a Social Media, Community & Content Manager to drive growth and build a strong team for the Singapore market. This strategic and hands-on role involves working closely with the VP of Campaign Marketing and Country Head.

Responsibilities

• Designing & Developing Social Media Strategies: Creating and developing social media strategies, setting goals to enhance brand awareness, and increase engagement.
• Managing Multiple Social Media Platforms: Amplify the number of quality followers and oversee & manage all social media platform engagement for the company, including Facebook, X, Instagram, Youtube, etc.
• Content Planning & Creation: Manage end to end high quality & high relevance content from strategizing, conceptualizing to implementation.
• Performance Analysis: Conduct performance analysis to measure the effectiveness of social media engagement strategies and closely relate it to business KPIs, while offering recommendation and improvements.
• Scheduling & Posting Content: Managing content calendar, utilizing social media listening tool to strategize, plan and post high relevant content.
• Manage and Optimize Paid Advertising Campaign: Supporting partnership and campaigns in managing and optimizing paid advertising campaigns on all social media platforms.
• Market Research & Competitor Research and Analysis: Conducting market and competitor analysis, and identify trends to keep Traveloka at the forefront of OTA Social Media.
• Budget Management & Cost Optimization: Manage social media budget and continuously optimize cost spent to ROI that highly related to company KPIs.
• Social media engagement.
• Managing relationships with external agencies, vendors and partners to ensure timely and effective campaign execution.
• Team Leadership: Lead and manage a high-performing social media team, ensuring optimal allocation of responsibilities and resources to maximize ROI and achieve business objectives.

Requirements

• Bachelor’s degree in Marketing, Communication, Journalism, or related field (Master’s preferred).
• Minimum 8+ years of experience in social media and content marketing, with at least 3 years in a leadership role.
• Proven success in the ability to drive organic growth through creative and data-informed content strategies.
• Extensive knowledge of social media platforms, influencer marketing and offline channels.
• Skilled in interpreting and analyzing data to effectively communicate performance insights and provide evidence-based recommendations to all stakeholders.