Country Performance Marketing Manager

Traveloka (Jakarta Metropolitan Area)

DKI Jakarta, Indonesia

e don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’. With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

About this position

The Country Performance Marketing Manager is responsible for developing and implementing performance marketing strategies that align with business objectives, managing campaigns, analyzing data, and leading a team to drive marketing success.

Responsibilities

• Develop and implement comprehensive performance marketing strategies that align with overall business objectives.
• Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.
• Set and manage performance marketing budgets, allocating resources efficiently across various channels.
• Define key performance indicators (KPIs) and metrics to track campaign success and measure ROI.
• Oversee the planning, execution, and optimization of performance marketing campaigns across various digital channels, including search (SEM), display, social media, affiliate marketing, etc.
• Drive continuous improvement of marketing campaigns through A/B testing, multivariate testing, and other optimization techniques.
• Analyze campaign data and identify areas for improvement to ensure continuous optimization.
• Develop and maintain comprehensive reporting dashboards to track and analyze campaign performance.
• Regularly communicate performance data and insights to stakeholders, including senior management and other marketing teams.
• Identify trends and opportunities from data analysis to inform future marketing strategies and tactics.
• Stay abreast of industry trends, emerging technologies, and best practices in performance marketing.
• Continuously seek opportunities for innovation and improvement to maintain a competitive edge.
• Identify and implement new performance marketing channels and technologies.
• Drive innovation within the performance marketing team by staying updated with the latest trends and developments in digital marketing.
• Lead the performance marketing team, providing direction, mentorship, and support to ensure high performance and professional growth.
• In-depth knowledge and proficiency in managing and optimizing certain channel strategy to grow the business.

Requirements

• Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.
• Minimum 10 to 12 years of experience in performance marketing, with a proven track record of success in leadership roles. Demonstrated experience in managing and scaling performance marketing teams.
• Experience in articulating strategic issues and negotiating with senior leadership teams.
• Strong analytical and strategic thinking skills. Must be data savvy and love crunching numbers.
• Excellent understanding of paid media channels.
• Proficiency in data analysis and business intelligence tools (Google Analytics, GDS, Tableau, etc).
• Exceptional communication and interpersonal skills.
• Exposure to Product Development or technical related – basic coding skill is a plus.
• Ability to inspire and lead a diverse team. Proven ability to think both tactically and strategically.
• Strong decision-making and problem-solving skills. Being able to see the bigger picture.