Strategic Planner (Marketing Agency)
About this position
Responsibilities
• Leadership Management: Involves guiding both the strategic direction and the team responsible for executing marketing initiatives.
• Client Relationship Management: Build and maintain strong, professional relationships with clients, offering strategic guidance and demonstrating the value and impact of our services through consistent communication and expert counsel.
• Research & Analysis: Conduct thorough market research and competitor analysis to gather critical consumer insights, informing strategic planning and ensuring data-driven decision-making for campaigns.
• Strategic Development: Develop innovative and effective advertising strategies that align with client objectives, ensuring the successful execution of campaigns that meet or exceed business goals.
• Media Strategy Development: Formulate competitive social media strategies across key platforms, including Meta, TikTok, X (formerly Twitter), and Google, optimizing reach, engagement, and performance.
• Creative Briefing & Collaboration: Collaborate with the creative team to develop clear and inspiring creative briefs that drive the development of compelling campaigns. Recommend suitable social media content and materials that align with both the overall strategy and the competitive landscape.
• Campaign Monitoring & Evaluation: Continuously monitor and analyze campaign performance, identifying areas for improvement and providing data-driven recommendations for optimization and enhanced effectiveness.
Requirements
• 2-3+ years of experience in the Marketing Strategy field (experience in a Marketing/Advertising Agency is a plus).
• Experience with campaign management and online media tools (Facebook, IG, Google, LINE, etc.).
• Experience with Social Listening Tools.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.