TikTok Shop - Monetization & Partnership Specialist (Thailand)

TikTok (Thailand)

TikTok (Thailand) (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

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Job function: Marketing

Industries: Media and Marketing services Management and Consultancy Services E-commerce & Online services

About this position

The TikTok Shop - Monetization & Partnership Specialist role focuses on analyzing market trends, developing monetization strategies, acquiring new partners, and maintaining relationships to enhance revenue and support marketing campaigns in Thailand.

Responsibilities

• Analyze market trends, competitor activities, and requirements from sellers and partners (non-sellers e.g. banks, telco, etc) to develop monetization strategy to grow revenue (ads, cash, commission)
• Develop seller packages, partnership packages, and relevant business pitch decks to facilitate the Business Development teams on package sales with sellers, and partnership discussion with non-sellers e.g. banks, telco, etc
• Acquire new partners (non-sellers e.g. banks, telco, etc) and maintain relationships with existing partners for monetization revenue, promotion support and co-marketing campaigns
• Track monetization revenue from seller packages and partnership packages sales, and identify areas for improvement
• Optimize pricing model for the packages, ads placements, and other revenue-generating elements during the campaigns
• Provide regular performance updates, next action plans, and forecasts to key stakeholders
• Work closely with campaigns and marketing teams to consolidate potential resources for monetization
• Collaborate with Business Development teams (TikTok's Global Business Solutions team, TikTok Shop's Cluster teams) for package sales, and other related stakeholders to ensure adoption and sold-out rate of campaign packages

Requirements

• Bachelor's degree in Business, Economics, Marketing, or related field of study.
• Master's degree is a plus