TikTok Shop - IP Campaigns (Thailand)
About this position
The TikTok Shop - IP Campaigns position in Thailand involves conceptualizing, developing, and executing Brand IP marketing campaigns while projecting potential Brand IP campaign targets to serve various platform objectives.
Responsibilities
• Responsible for conceptualizing, developing, and executing Brand IP marketing campaigns
• Keep abreast of trends on social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns
• Responsible for projecting potential Brand IP campaign targets to serve various platform objectives
• Conduct data analysis on campaign performance (including against order and GMV targets) and offer ongoing recommendations for campaign optimization, such as innovative ideas, partnerships and activations that enhance campaign performance
• Collaborate and coordinate across stakeholders, including campaigns, channel marketing, platform operations, product, and sales teams to ensure alignment of marketing communication plans with promotion details and implementation timeline
• Collaborate with the design team and external agencies for creative development and content creation that align with marketing key messages
• Cooperate with relevant marketing channel owners and analytics teams to report and provide insights on channel performance and propose action plans for future improvements
Requirements
• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus
• At least 3 years of experience in internet companies, brand companies, or agencies
• Excellent marketing planning skills with innovative spirit, great logical thinking ability; and had the experience of owning a comprehensive marketing campaign