Modern Trade Sales Manager
About this position
Responsibilities
Job Responsibilities:
• Achieve sales target budget: Ensure sales targets are met in terms of volume, sales amount, and net sales for all products in the modern trade channel.
• Channel Development: Focus on both sales-in and sales-out by developing account plans aimed at increasing sales and growing market share per shop.
• Find opportunities to penetrate and expand the market in the modern trade channel, focusing on untapped opportunities and strategic growth.
• Maintain and nurture relationships with customers to ensure long-term partnerships and satisfaction.
• Manage, educate, and develop business plans to drive sales to key-account customers and strengthen partnerships.
• Modern Trade PC Training: Deliver product and knowledge-based sales skills training to modern trade partners.
• Monitor the channel and update on market share, market movement, and pricing monthly to stay competitive.
• Collect and analyze market data: Track competitors, distribution networks, pricing strategies, and customer trends.
• Propose and monitor local marketing plans, sales forecasts, and market share goals to align with company objectives.
• Develop annual sales plans incorporating marketing activities, promotions, and strategies to boost product visibility and sales growth.
• Coordinate with relevant departments (e.g., logistics, customer service, and product development) for troubleshooting, sales processes, and customer services.
• Utilize Salesforce platform: Use Salesforce for daily market updates, sales tracking, and monthly journey planning to ensure effective customer coverage.
• Perform other assignments as directed by the supervisor.
Requirements
Job Qualifications:
• Bachelor’s degree in any field (preferably in Business or related disciplines).
• Proficiency in MS Office; Salesforce experience is a plus.
• Knowledge of the sales cycle in modern trade, including product placement, promotions, trade marketing, and pricing strategies.
• Familiarity with market analysis, pricing strategies, promotional activities, and forecasting.
• Good interpersonal skills with a customer-oriented mindset. Ability to build and maintain strong business relationships and partnerships with customers.
• Honest, trustworthy, and performance-driven with a high level of motivation.
• Effective communication and presentation skills.
• Market awareness with the ability to think critically and strategically about business development opportunities.
• Moderate command of English both written and spoken.
• Minimum 2 years of experience.