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Modern Trade Sales Manager

The Siam Gypsum Industry (Saraburi) Co., Ltd. (Bangkok Metropolitan Region)
Bangkok Metropolitan Region, Thailand 🇹🇭
The Siam Gypsum Industry (SGI) or “Elephant Gypsum Board” was established in July 1982 to manufacture and supply gypsum wall and ceiling solutions. It categorizes Elephant Gypsum Board products into 6 categories: gypsum boards, gypsum tiles, metal profiles, gypsum compounds, gypsum partition systems, and accessories for walls and ceilings. In 2021, Elephant Gypsum Board changed its main shareholders and entered into a joint venture with Knauf, the world's leading building materials company, and Siam Cement Group (SCG), the leading innovative construction materials and chemicals company in Thailand. Elephant Gypsum Board currently operates three factories and has a production capacity of more than 100 million square meters of gypsum boards per year, allowing it to meet the needs of customers throughout the country, including customers in more than 28 countries. The factory is located in SIL Industrial Estate, which has two factories in Saraburi province and one in Southern Industrial Estate Chalung in Songkhla, with the head office in Bangkok. Our dedicated management teams and staff are eager to provide product expertise on the entire range of system solutions, ceiling systems, and internal wall systems. Our Values Ethics and fairness must be the guiding principles of good business practice. As a result, Elephant Gypsum Board and employees at all levels adhere to and practice the four values listed below: 1. Menschlichkeit By treating each other fairly and by embracing diversity, together we act with social responsibility. 2. Partnership We work to create an environment of mutual trust. We are one team. We are loyal. 3. Commitment We are committed to work, our colleagues and our community. We always go the extra miles. 4. Entrepreneurship We take the initiative and leave our marks. We consider the consequences but dare to take risks.

About this position

The Modern Trade Sales Manager is responsible for achieving sales targets, developing customer relationships, analyzing market trends, and coordinating with various departments to drive sales growth in the modern trade channel.

Responsibilities

Business Development & Sales Management:
• Achieve sales target budget: Ensure sales targets are met in terms of volume, sales amount, and net sales for all products in the modern trade channel.
• Channel Development: Focus on both sales-in and sales-out by developing account plans aimed at increasing sales and growing market share per shop.
• Find opportunities to penetrate and expand the market in the modern trade channel, focusing on untapped opportunities and strategic growth.

Customer & Relationship Management:
• Maintain and nurture relationships with customers to ensure long-term partnerships and satisfaction.
• Manage, educate, and develop business plans to drive sales to key-account customers and strengthen partnerships.
• Modern Trade PC Training: Deliver product and knowledge-based sales skills training to modern trade partners.

Market Analysis & Strategy:
• Monitor the channel and update on market share, market movement, and pricing monthly to stay competitive.
• Collect and analyze market data: Track competitors, distribution networks, pricing strategies, and customer trends.
• Propose and monitor local marketing plans, sales forecasts, and market share goals to align with company objectives.
• Develop annual sales plans incorporating marketing activities, promotions, and strategies to boost product visibility and sales growth.

Coordination & Cross-Functional Collaboration:
• Coordinate with relevant departments (e.g., logistics, customer service, and product development) for troubleshooting, sales processes, and customer services.
Sales Tools & Planning:
• Utilize Salesforce platform: Use Salesforce for daily market updates, sales tracking, and monthly journey planning to ensure effective customer coverage.
Other Responsibilities:
• Perform other assignments as directed by the supervisor.

Requirements

Job Qualifications:
• Bachelor’s degree in any field (preferably in Business or related disciplines).
• Proficiency in MS Office; Salesforce experience is a plus.
• Knowledge of the sales cycle in modern trade, including product placement, promotions, trade marketing, and pricing strategies.
• Familiarity with market analysis, pricing strategies, promotional activities, and forecasting.
• Good interpersonal skills with a customer-oriented mindset. Ability to build and maintain strong business relationships and partnerships with customers.
• Honest, trustworthy, and performance-driven with a high level of motivation.
• Effective communication and presentation skills.
• Market awareness with the ability to think critically and strategically about business development opportunities.
• Moderate command of English both written and spoken.

Experience:
• Minimum 2 years of experience