Modern Trade Sales Manager
About this position
The Modern Trade Sales Manager is responsible for achieving sales targets, developing customer relationships, analyzing market trends, and coordinating with various departments to drive sales growth in the modern trade channel.
Responsibilities
Business Development & Sales Management:
• Achieve sales target budget: Ensure sales targets are met in terms of volume, sales amount, and net sales for all products in the modern trade channel.
• Channel Development: Focus on both sales-in and sales-out by developing account plans aimed at increasing sales and growing market share per shop.
• Find opportunities to penetrate and expand the market in the modern trade channel, focusing on untapped opportunities and strategic growth.
Customer & Relationship Management:
• Maintain and nurture relationships with customers to ensure long-term partnerships and satisfaction.
• Manage, educate, and develop business plans to drive sales to key-account customers and strengthen partnerships.
• Modern Trade PC Training: Deliver product and knowledge-based sales skills training to modern trade partners.
Market Analysis & Strategy:
• Monitor the channel and update on market share, market movement, and pricing monthly to stay competitive.
• Collect and analyze market data: Track competitors, distribution networks, pricing strategies, and customer trends.
• Propose and monitor local marketing plans, sales forecasts, and market share goals to align with company objectives.
• Develop annual sales plans incorporating marketing activities, promotions, and strategies to boost product visibility and sales growth.
Coordination & Cross-Functional Collaboration:
• Coordinate with relevant departments (e.g., logistics, customer service, and product development) for troubleshooting, sales processes, and customer services.
Sales Tools & Planning:
• Utilize Salesforce platform: Use Salesforce for daily market updates, sales tracking, and monthly journey planning to ensure effective customer coverage.
Other Responsibilities:
• Perform other assignments as directed by the supervisor.
Requirements
Job Qualifications:
• Bachelor’s degree in any field (preferably in Business or related disciplines).
• Proficiency in MS Office; Salesforce experience is a plus.
• Knowledge of the sales cycle in modern trade, including product placement, promotions, trade marketing, and pricing strategies.
• Familiarity with market analysis, pricing strategies, promotional activities, and forecasting.
• Good interpersonal skills with a customer-oriented mindset. Ability to build and maintain strong business relationships and partnerships with customers.
• Honest, trustworthy, and performance-driven with a high level of motivation.
• Effective communication and presentation skills.
• Market awareness with the ability to think critically and strategically about business development opportunities.
• Moderate command of English both written and spoken.
Experience:
• Minimum 2 years of experience