Digital Marketing Specialist

The Siam Gypsum Industry (Saraburi) Co., Ltd.

The Siam Gypsum Industry (Saraburi) Co., Ltd. (Saraburi)

Saraburi, Thailand

The Siam Gypsum Industry (SGI) or “Elephant Gypsum Board” was established in July 1982 to manufacture and supply gypsum wall and ceiling solutions. It categorizes Elephant Gypsum Board products into 6 categories: gypsum boards, gypsum tiles, metal profiles, gypsum compounds, gypsum partition systems, and accessories for walls and ceilings. In 2021, Elephant Gypsum Board changed its main shareholders and entered into a joint venture with Knauf, the world's leading building materials company, and Siam Cement Group (SCG), the leading innovative construction materials and chemicals company in Thailand. Elephant Gypsum Board currently operates three factories and has a production capacity of more than 100 million square meters of gypsum boards per year, allowing it to meet the needs of customers throughout the country, including customers in more than 28 countries. The factory is located in SIL Industrial Estate, which has two factories in Saraburi province and one in Southern Industrial Estate Chalung in Songkhla, with the head office in Bangkok. Our dedicated management teams and staff are eager to provide product expertise on the entire range of system solutions, ceiling systems, and internal wall systems. Our Values Ethics and fairness must be the guiding principles of good business practice. As a result, Elephant Gypsum Board and employees at all levels adhere to and practice the four values listed below: 1. Menschlichkeit By treating each other fairly and by embracing diversity, together we act with social responsibility. 2. Partnership We work to create an environment of mutual trust. We are one team. We are loyal. 3. Commitment We are committed to work, our colleagues and our community. We always go the extra miles. 4. Entrepreneurship We take the initiative and leave our marks. We consider the consequences but dare to take risks.

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Job function: Marketing

Industries: Retail and Wholesale Building materials

About this position

The Digital Marketing Specialist will develop and implement a data-driven marketing strategy for the plasters business, aligned with company objectives, while managing campaigns across various channels.

Responsibilities

• Develop and implement a data-driven marketing strategy for our plasters business, aligned with overall company objectives.
• Planning and executing marketing campaigns across various channels.
• Managing social media accounts and engaging with followers such as Facebook, Instagram, LinkedIn.
• Oversee the development and execution of digital marketing campaigns (SEO, SEM, social media) to generate leads and drive traffic to our website.
• Develop and oversee the creation of marketing materials, including Technical Data Sheet (TDS), Brochures, Case studies, Website content, and Presentations.
• Lead and manage the participation of the business in the different ceramic, Industrial and medical industry exhibitions.
• Co-ordinate and work closely with related parties both internal and external to ensure successful campaign execution.
• Manage and collaborate with creative agencies and vendors to ensure brand consistency across all communication channels.
• Build relation and coordinate with professors in Ceramic Faculty or related field in different universities to build brand.
• Enhance brand awareness and build up Corporate Social Responsibility (CSR) to promote the organization.
• Provide regular updates and reports on marketing activities and performance.
• Collecting, condensing and presenting data including market research, competitor analysis and customer insights.
• Manage the marketing budget and ensure efficient allocation of resources across marketing channels (digital, print, trade shows, etc.).
• Organize the Ceramic exhibition and prepare all materials for trade shows in difference counties.
• Coordinate with different BU for marketing support to promote compound business.
• Analyze marketing campaign performance and identify areas for improvement.
• Track and report on key marketing metrics (leads generated, website traffic, conversion rates) to measure campaign effectiveness.
• Stay up to date on the latest marketing trends and technologies in the industrial sector.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications or a related field is typically required.
• Direct hands-on experience managing Social Media Accounts including Meta Business Suite, Facebook, Instagram, LinkedIn and Others.
• Experience in driving POST Engagement / Followers.
• Direct experience in SEO, not only KEYWORD stuffing webpages (SEO also in social media).
• Experience in graphic design.
• Experience in organizing participation in exhibitions.
• Experience in B2B Marketing.
• Creativity and strategic thinking abilities.
• Good command English.
• High flexibility and able to travel.
• Good interpersonal skills and positive mindset.

Benefits

Huneety A.I Salary Estimate

30,000 - 60,000 THB per month