Director of Public Relations - Mandapa, a Ritz-Carlton Reserve
About this position
Responsibilities
• Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property and restaurants.
• Solicits new media outlets and travel media individuals.
• Selects the best opportunities for the property based on market conditions and property needs.
• Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
• Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets.
• Maintains website content and updates website with new promotions in order to generate additional revenue.
• Manages the hotel’s social media efforts, if applicable.
• Works with online media outlets to promote the hotel.
• Organizes and conducts all photo shoots for web site content.
• Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
• Develops brochure and property collateral materials.
• Participates in all property imaging work (e.g., signage).
• Ensures consistent brand and property message is communicated in all public relations and communications efforts.
• Ensures consistency in individual property's voice on all guest touch points and public relations and communications, not only following corporate graphic standards, but also on behalf of the individual property.
Requirements
• 2-year degree from an accredited university in Marketing, Business Administration, or related major; 4 years experience in public relations, communications, or related professional area.
OR
• 4-year degree from an accredited university in Marketing, Business Administration, or related major; 2 years experience in public relations, communications, or related professional area.
• Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.
• Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue.
• Manages and develops relationships with key internal and external stakeholders.
• Conducts solicitation and maintenance calls to media.