Director of Marketing Communication

The Ritz-carlton Indonesia (Jakarta, Jakarta, Indonesia)

DKI Jakarta, Indonesia

The Ritz-Carlton Hotel Company sets the gold standard in luxury hospitality worldwide. With an unshakeable credo and corporate philosophy of un-wavering commitment to service, both in our hotels and in our communities, The Ritz-Carlton has been recognized with numerous awards for being the gold standard of hospitality.

About this position

Shapes and executes an overall marketing strategy. Communicates this strategy to the marketing team and other business units. Coordinates with sales management in order to ensure alignment of marketing and sales strategies. Evaluates past programs/events and develops new programs in order to generate tours and meet or exceed goals. Participates in the performance management, coaching, recruiting, and selection of the marketing workforce, and develops compensation plans that will maximize productivity.

Responsibilities

• Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.
• Verify that pricing and communications regarding previews are consistent across all channels. Develop tour generation program initiatives, including but not limited to owner referral and reload programs, off-site locations, and travel partner promotions.
• Collect and analyze competitive intelligence (e.g., marketing programs/campaigns) to assist in the enhancement and development of current and future marketing strategy.
• Responsible for managing and implementing appropriate marketing mix to ensure attainment of overall marketing costs.
• Manage the sales floor to verify that guest tour flow is efficient and conducive to sales presentation discussions and purchase deliberations. Manage activation process from site's perspective (own and resolve challenges as they arise).
• Monitor guest experience survey data, publish results for associate review, and follow up as appropriate.
• Coordinate with marketing operations and other site marketing programs on new initiatives to increase production in channels.
• Develop strategies and incentive programs to meet or exceed budgeted numbers. Identify trends when production is not meeting budget expectations and implement solutions.
• Conduct performance and cost analysis of past programs/events (including budget considerations and contractual provisions) and make recommendations to improve and enhance future programs/events.
• Use reports on individual performance to analyze and communicate key metrics.

Requirements

• Bachelor's degree or 4 years of equivalent work experience; minimum 2 years experience in a similar position.
• Proficiency in reading and writing English (additional language required for certain positions).
• Successful Candidates Will Be Willing To: Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills.
• Openness to adapt to different cultural contexts based on location. Must be willing to work weekends and holidays as required by business needs.