Product Manager
About this position
Responsibilities
• Analyze market demand, product sales information, competitor data; propose sales target and market positioning of each product; ensure product mix and appropriateness of the activities. Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality.
• Establishes marketing strategies including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development to manage a product or product category's life cycle.
• Develop budget plan of each product based on marketing plan; control expenses against budget, produce periodical reports.
• Develop plans for new products launching in coordination with related departments.
• Establish promotional programs; develop promotional materials, presentational materials as well as supporting data in coordination with the related departments; manage and implement activities within the approved budget.
• Ensure good relations with customers through marketing activities initiate contact and regular visits to key market.
• Provide distributors with data and analysis of market demand and sales growth for a more aggressive product distributions.
• Prepare status report of marketing program activities and key message on every activities in the market as required.
• Prepare and send mail to pharmacies in terms of product and branding maintenance such as product handling information, withdrawal of products, new packaging information.
• Implement the QEHS procedure to achieve the target and continuously improving the effectiveness of the process.
Requirements
• University Degree any discipline preferable from pharmaceutical or medical doctor
• At least 4-5 years' experience within product management roles in the Pharmaceutical Industry