Brand Portfolio Strategy & Innovation Manager
About this position
Responsibilities
• Plan and develop brand portfolio & innovation strategy from brand equity
• Create brand architecture through brand portfolio architecture development that aligned with development road map based on market potential analysis, product positioning & benefit, and product delivery through new product development, product innovation, product reformulation & repositioning, packaging rejuvenation, product line extension, pricing strategy, etc
• Initiate business development (seeking license, technology acquisition, raw material), clinical research & marketing research, collaborate with contract manufacturing, close coordination with R&D, manufacturing, market research and procurement
• Ensure sales target achievement and market share
• Manage and control budget support and profitability
Requirements
• Minimum bachelor degree from reputable university, preferably from science or engineering major
• At least 4 years of experience in Brand Management / Brand Development / New Product Development / Product Innovation / Business Development in dairy / consumer goods / pharmaceutical industry, and 1 year in managerial level.
• Has proven innovation, product development experience and concept development ability.
• Has excellent taste of creativity and proven in Design Packaging development ability & experience
• Has experience of running qualitative and quantitative research programs and strong analytical skills.
• Experience in creating and applying consumer, shopper and category insights into innovation brand strategy and actionable plans.
• Actively submit new idea for development
• Actively explore on social media to get new insight and update market competition
• Good organized activity and good record keeping.
• Strong leadership skills and have experience in handling & coordinating project team.