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Global Brand Manager / Marketing Manager (Location Bangbon)

TCP Group
TCP Group (Bang Bon)
Bangkok Metropolitan Region, Thailand 🇹🇭
TCP Group
TCP originated as a pharmaceutical manufacturer over 67 years ago in Thailand, and our journey to become the owner of one of the world’s most iconic beverage brands has simply been extraordinary. Today, the vast portfolio of beverages, snacks and services from TCP Group has become people’s choice across the world. Through the years and with geographical expansion, what remains unchanged is our commitment do deliver quality and sustainability that energize and refresh the world to be a better place for all.

About this position

The Global Brand Manager / Marketing Manager will be responsible for developing brand and portfolio strategies, leading new product development, and ensuring effective marketing execution across global and local teams.

Responsibilities

• Assist the development of brand & portfolio strategy, communication strategy, and in-market execution direction/guideline.
• Lead the development of NPD, launch strategy, master marketing materials, and execution guideline for markets. Manage the alignment between global marketing, country marketing and cross functional team to ensure smooth & effective NPD roll-outs in countries.
• Lead or support the development of Global master marketing materials. Develop partnership with external agencies as well as internal stakeholders.
• Work closely with country marketing on the development of annual marketing plan and in-market marketing mix to meet business target and brand strategy/direction. Ensure the alignment and effective collaboration between Global & local marketing, trade marketing, and sales team (internal stakeholders).
• Oversee local execution & monitor country performance. Identify issues & opportunities to ensure that target is met.
• Manage global marketing budget and oversee total brand's P&L in countries according to agreed annual target and agreed strategic direction.
• Drive best-practices sharing, team work and team performance, as well as collaboration with other functions.

Requirements

• Master’s degree in marketing, business administration or related fields.
• Minimum 8-10 years on marketing/brand management and new product development & launching. Experience in trade and customer development is a plus.
• At least 3 year experiences in working with marketing and cross functions in countries other than Thailand, in either Thai or Multi-national organizations. Experience in working as or with Global/Regional marketing team is a plus.
• Effective communication and collaboration, Empathy & Influencing.
• Solid logical thinking, independent, ability to manage complex projects with moving factors.
• Optimistic and creative, enjoy challenges.
• Obsession with brand and consumers, Sense of Aesthetics.
• Developing self and others, Leadership & coaching.

Benefits

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Huneety A.I Salary Estimate
61,000 - 124,000 THB per month