Digital Marketing Specialist

TCL Electronics (Thailand) (Huai Khwang)

Bangkok, Thailand

TCL Electronics actively transforms and innovates under the strategy of "Value Led by Brand with Relative Cost Advantage, Ultimate Efficiency Management and Collaborative Innovation". Focusing on the mid-to-high-end markets around the world, the Company strives to consolidate the "intelligent IoT ecosystem" strategy and is committed to providing users with an all-scenario smart and healthy life while developing into a world-leading smart technology company.

About this position

The Digital Marketing Specialist is responsible for managing and optimizing advertising campaigns, launching new products, facilitating training sessions, coordinating livestreams, and collaborating across departments to achieve sales targets and enhance brand messaging.

Responsibilities

• Manage and optimize onsite and offsite ads for Lazada and Shopee, including preparation, placement, analysis, and review.
• Oversee TikTok Ads to ensure strong ROI performance and efficient budget allocation for hero product campaigns.
• Collaborate with the livestreaming team to optimize campaign actions and traffic planning.
• Develop and execute plans for launching new products across all brand categories.
• Contribute to achieving sales targets through effective campaign strategies.
• Arrange and facilitate product training sessions for department staff.
• Support team skill enhancement to improve overall performance.
• Plan and schedule livestreams, ensuring seamless execution and performance monitoring.
• Work closely with other departments to maintain consistent brand messaging and ensure campaign success.
• Leverage data-driven insights from social media activities to refine strategies and support e-commerce objectives.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 1 year of experience in the home appliance industry or a related sector.
• In-depth understanding of social media marketing and influencer collaboration.
• Strong analytical skills with a focus on problem-solving, time management, and organization.
• Excellent command of English, both written and spoken.
• Proficiency in Microsoft Office and familiarity with key marketing tools.