Strategic Marketing Team Leader (Lifestyle)

Tanachira Company (Pathum Wan)

Bangkok, Thailand

TANACHIRA Group was founded in 2011 by Mr. Tanapong Chirapanidchakul, an engineer who turned to entrepreneur. TANACHIRA Group is the group of companies mainly operates fashion and lifestyle product in Bangkok, Thailand. Our mission are to inspire and bring joy of world-famous lifestyle brands to South East Asian consumers with two core strengths – the execution of best practices, localized marketing and a standard of retail operation excellence. Currently TANACHIRA Group is the leading Thailand retailer which imported world famous lifestyle and fashion products, We are managing three international brands and one own brand, including PANDORA, a jewelry brand from Denmark; CATH KIDSTON, a modern-vintage lifestyle brand from England; Marimekko, a lifestyle and fashion brand from Finland and HARNN, our own brand with a positioning of luxury natural beauty brand with a contemporary Thai identity.

About this position

The Strategic Marketing Team Leader (Lifestyle) is responsible for developing and implementing marketing strategies to enhance brand awareness and increase sales, while coordinating with various stakeholders and managing marketing activities.

Responsibilities

• Developing and implementing strategies to increase sales.
• Following market trends and presenting creative ideas.
• Assist to implements marketing and advertising campaigns both offline & online.
• Develop and execute marketing plan to establish and maintain brand awareness.
• Prepare internal and external presentation materials and documents (e.g. memo, internal approval materials).
• Assist in day-to-day project management, including coordination with key internal and external stakeholders.
• Develop and implement for all launch displays, opening and renovation of counters, and events.
• Develop and Manage merchandising, promotion, POSM, and other tools, also marketing activities to ensure competitive in-store visibility and support sales.
• Coordinate with marketing team in foreign market, Coordinate with agencies and suppliers in development and production of communication, promotional and sales support materials.
• Coordinate with all related functions internal and external to support sales and marketing.
• Research and analyze market trends in requirement areas.
• Manage day-to-day documents and ad hoc tasks for marketing department.
• Collaborate with Merchandise and preparing all materials for Live Streaming.
• Monitor on the expenses of activities on related task under job scope.
• Executing all marketing and promotion and activities as planned.
• Collaborate with mall marketing teams for event and promotion development.

Requirements

• Bachelor’s degree in marketing, advertising, communication or related fields.
• At least 4 years’ experience in Marketing of Fashion Retail /Distributor or related fields.
• Having an experience in international market is a plus.
• Well understanding and having knowledge on social media platforms.
• Good interpersonal skills.
• Fluent in English.