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Strategic Marketing Team Leader- HARNN Wellness & Hospitality

Tanachira Company
Tanachira Company (Bangkok)
Bangkok
Bangkok, Thailand 🇹🇭
Tanachira Company
TANACHIRA Group was founded in 2011 by Mr. Tanapong Chirapanidchakul, an engineer who turned to entrepreneur. TANACHIRA Group is the group of companies mainly operates fashion and lifestyle product in Bangkok, Thailand. Our mission are to inspire and bring joy of world-famous lifestyle brands to South East Asian consumers with two core strengths – the execution of best practices, localized marketing and a standard of retail operation excellence. Currently TANACHIRA Group is the leading Thailand retailer which imported world famous lifestyle and fashion products, We are managing three international brands and one own brand, including PANDORA, a jewelry brand from Denmark; CATH KIDSTON, a modern-vintage lifestyle brand from England; Marimekko, a lifestyle and fashion brand from Finland and HARNN, our own brand with a positioning of luxury natural beauty brand with a contemporary Thai identity.

About this position

The Strategic Marketing Team Leader for HARNN Wellness & Hospitality is responsible for managing sales and marketing activities, public relations, advertising, and collateral to drive business growth and maintain service quality.

Responsibilities

• Develops, in consultation with Business Development, an annual communications calendar with specific goals and budgets for marketing plan for both domestic and international outlets.
• Works closely with internal communication team and franchise partners on the marketing and communication plans to achieve goals
• Leads the marketing review meeting franchise partners on the marketing and communication plans and supports them to drive the business growth and maintain the quality of service as required
• Ensures that HARNN Spa Brand ID manual and all related collaterals is kept up-to-date and implemented as appropriate.
• Prepares on a timely basis the monthly sales & marketing communications report.
• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with Brand ID and franchise partners.
• Ensures all the concerned parties have a comprehensive master photo archive for all advertising, collateral and public relations activities, and regularly update the asset to be ready for execution.
• Monitors activities of competitors and trends within the industry.
• Prepares press releases for appropriate targeted media domestically and internationally.
• Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system.
• Works closely with the corporate PR on developing press kits and PR strategy.
• Creates, organizes and attend press events/trips as required.
• Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
• Works with Business Development on the advertising and media plans.
• Maximizes advertising budget by ensuring that the message and media activities are consistent with the brand ID and goals in synergy with the company and franchise partners.
• Monitors and maintains media schedules as well as forming the media report to parties concerned after execution.
• Create, supervises the in-house graphic designer and executes production of all materials for both domestic and international outlets in consistent with the Brand ID
• Ensures the brand information is updated regularly on the internet.
• Ensures correct usage of logo, color, fonts as stated in the Brand ID manual.

Requirements

• Bachelor’s degree in marketing management, Advertising, Communication or related fields.
• At least 4 years’ experience in Marketing of Wellness and hospitality.
• Having an experience in international market is a plus.
• Well, understanding and having knowledge on social media platforms.
• Good interpersonal skills.
• Fluent in English.